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Trump’s tariff hike on aluminum and steel hits cosmetics industry, triggering supply chain challenges
Trump’s tariff hike on aluminum and steel hits cosmetics industry, triggering supply chain challenges
US President Donald Trump has imposed 50% tariffs on 407 aluminum and steel product categories, impacting the personal care industry. What was originally discussed as a 25% tariff on raw materials has now been doubled and extended to goods containing, or contained in these materials, impacting cosmetics products and their packaging.  The tariffs are effective immediately and include all materials for cosmetics packaging, such as tins, pumps, and aluminium bottles. The move is expected to impact import costs and raise consumer prices significantly.  
Clean beauty’s evolution from trendy term to industry movement
Clean beauty’s evolution from trendy term to industry movement
A growing demand for transparency, safety, and sustainability drives the clean beauty trend. Today’s consumers are more informed and selective, seeking ethically sourced ingredients that deliver results without harming the skin or the planet.Innova Market Insights data suggests that over half of global consumers associate “clean” beauty with natural ingredients. Reflecting this mindset, personal care products boasting natural and organic claims have surged by 18% globally between April 2020 and March 2025. Skin care leads the clean beauty movement with the highest number of launches, while fragrances quickly emerge as a fast-growing segment. 
Fragrance and storytelling: Expert says smell brings back memories faster than other senses
Fragrance and storytelling: Expert says smell brings back memories faster than other senses
According to experts, fragrance does more than smell. It impacts our senses and sends signals to our brains, evoking memories and decision-making. In comparison to other senses, smell sends direct neural pathways to the brain, creating a faster reaction.Personal Care Insights speaks with Kelly Dobos, cosmetic chemist and adjunct instructor of cosmetic science, University of Cincinnati, US, about why humans are attracted to pleasant smells for a mix of biological, psychological, and cultural reasons, and safety guidance for the industry when creating fragrance.
Beauty of aging
Beauty of aging
Innova Market Insights data indicates +11% growth in anti-aging claims for Personal Care launches from 2020 to 2024. Skin Care is dominating the anti-aging space, but Body Care is picking up the pace.
Beyond Topicals: Improving Skin Moisturization and Elasticity by Hydrolyzed Gelatin
Beyond Topicals: Improving Skin Moisturization and Elasticity by Hydrolyzed Gelatin
Discover how Peptolap, a hydrolyzed collagen supplement produced by Lapi Gelatine SpA, can significantly improve your skin's elasticity, hydration, and tone. A 56-day, double-blind clinical trial confirms its proven efficacy and excellent safety profile. Download the full technical paper to learn more about the scientific results and the future of skin health.This Technical Paper is brought to you by Lapi Gelatine SpA.
PCPC: Navigating cross-border compliance in personal care
PCPC: Navigating cross-border compliance in personal care
With regulatory frameworks evolving across the US and Europe, personal care companies face increasing pressure to ensure compliance while maintaining speed to market. The Personal Care Products Council (PCPC) shares insights into the 2025 Annual Legal and Regulatory Conference, outlining the need for global regulatory harmonization.

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Coty’s fragrance-led portfolio and makeup struggles drag shares down
person throwing a bottle of perfume into the air
Coty’s shares on the New York Stock Exchange fell almost 22% after the company reported a net loss of US$381 million for fiscal 2025, compared to a net profit of US$76 million the year before. Since the start of 2025, the stock has lost nearly half its value. Coty says “innovation fatigue” in color cosmetics weighed on results, noting that the pace and complexity of product launches left many consumers confused and disengaged. Fragrance sales also slowed compared to fiscal 2024, when the segment had delivered robust growth.
Parudeesa debuts sustainable deodorant inspired by ancient scent rituals
woman standing with open arms in nature
Eco-luxury body care brand Parudeesa has introduced a solid deodorant body bar, aiming to meet clean beauty expectations and keep sustainability demands in mind. The product blends the ancient Indo-Persian fragrance traditions “attar” with modern innovation and eco-design. The brand hopes to elevate the daily hygiene staple into a multi-sensory experience while reframing deodorant as skin care.
Estée Lauder reports $1B loss amid sales declines, restructuring and tariff pressures
two women and a man posing for a photograph
The Estée Lauder Companies (ELC) has reported a net loss of US$1.13 billion for fiscal 2025, as restructuring costs, falling sales, and looming tariff pressures weighed on results. Despite fragrance and digital-driven brands offering bright spots, shares still fell 6% following the reported losses, before closing about 4% lower. Q4 net sales declined 12% year over year to US$3.41 billion, while adjusted earnings per share fell to US$0.09 from US$0.64. For the full year, net sales decreased 8% to US$14.3 billion, and adjusted earnings per share dropped 42% to US$2.99. ELC also declared a quarterly dividend of US$0.35 per share.
Nivea argues India’s cosmetics regulations too pharma-like, stalling regional growth
city in India by night
Nivea is stressing the need for finer regulatory distinctions between cosmetics and pharmaceuticals in India to allow the domestic industry to grow and compete internationally. This comes as beauty giants increasingly view India as a key growth market.  Earlier this week at Massmerize 2025, an event organised by the Federation of Indian Chambers of Commerce & Industry, Geetika Mehta, managing director at Nivea India, said: “The personal care space is generally looked at like drugs and cosmetics together.”  
Louis Vuitton expands into luxurious beauty with La Beauté cosmetics line
Lipstick Louis Vuitton launch
Louis Vuitton is launching a luxury color cosmetics line, La Beauté, next week. The line includes 55 shades of lipstick, 10 lip balms, and eight eyeshadow palettes.  The product line is marketed as highly luxurious. Lipsticks and lip balms will reportedly retail at US$160, and eyeshadow palettes will be US$250. Refill options are available for all products, priced at US$69 for the lip products and US$92 for the eyeshadows.  
Bayer Consumer Health tackles energy and bone health market gaps in Brazil and Singapore
Senior adults from Singapore walking outside

Nutrition Insight

Bayer Consumer Health is addressing local consumer needs in energy and bone health in Brazil and Singapore with recent Redoxon product launches. Both markets have acutely unmet health needs in these areas, but miss the right solutions for consumers’ specific demands, says the company. Nutrition Insight meets with Julia McCalmont, VP of R&D LATAM and Global Vitamins, Minerals, and Supplements at Bayer Consumer Health, to discuss how Redoxon Energy and Move Well meet localized market demands. 
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Personal Care Insights News

Blood-based beauty: Beiersdorf taps bone marrow cells for anti-aging skin care

A Beiersdorf study suggests that using blood from people under 30 could become a new anti-aging remedy for people above 60. It found that bone marrow-derived blood cells have the potential to rejuvenate skin. Using 3D organ-on-a-chip technology, the researchers found that components in young humans’ blood serum may help restore youthful properties to the skin.  The researchers say this discovery highlights the role of bone marrow cells in supporting skin health and may allow for novel approaches aimed at slowing or reversing visible signs of aging. It can potentially boost cell renewal, collagen production, and other features associated with young skin.  

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Health and Beauty

Plastic surgeon slams jawline balaclava trend over lack of scientific evidence

Interest in jowl-sculpting balaclavas is growing across online consumer markets due to social media influences and cultural trends. These wearable compression-style masks claim to reduce jowls and define the jawline. However, according to experts, there is no scientific evidence supporting their long-term efficacy.  Dr. Graeme Glass, plastic surgeon at Harley Street, says that any visible improvement from compression-style masks is likely temporary and results from fluid displacement or soft tissue compression. 

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Personal Care Insights News

Animal testing lab closure exposes “pointless cruelty” in women’s health research

A PETA (People for the Ethical Treatment of Animals) campaign has shut down menopause experiments on marmosets at the University of Massachusetts-Amherst (UMass-Amherst) laboratory of Agnès Lacreuse, US. The animal rights organization says Lacreuse spent over 10 years performing “scientifically-flawed” experiments on marmosets. These animals do not experience menopause. At UMass-Amherst, experimenters zip-tied the small monkeys into restraining devices, drilled into their skulls, and implanted electrodes. The non-human animals had their necks cut open to expose muscle and electrode leads threaded from the scalp and neck to the abdomen. 

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Clean beauty championsAug2025

Innova Market Insights data suggests that over half of global consumers associate “clean” beauty with natural ingredients. Reflecting this mindset, personal care products boasting natural and organic ...

Product innovation

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Oral care advancements Aug 2025

Innova Market Insights’ data indicates a 9% compound annual growth rate in oral care launches between April 2020 and March 2025. Toothpaste accounted for 71% of launches. Half of oral care launches had an ethical packaging claim, and one-third had a mint flavor. Meanwhile, launches with hydration support/increase claims are gaining ground with a 93% growth rate during the same period.

Trend analysis

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Beauty of agingAug 2025

Innova Market Insights data indicates +11% growth in anti-aging claims for Personal Care launches from 2020 to 2024. Skin Care is dominating the anti-aging space, but Body Care is picking up the pace.

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PCPC: Navigating cross-border compliance in personal care

With regulatory frameworks evolving across the US and Europe, personal care companies face increasing pressure to ensure compliance while maintaining speed to market. The Personal Care Products Council (PCPC) shares insights into the 2025 Annual Legal and Regulatory Conference, outlining the...

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Kenvue: Formulating microbiome-friendly products for baby skin care
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The Green Chemist: Natural sourcing complexities require increased transparency
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Presperse: Maintaining stable formulations for SPF across categories
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