Share

Natural & Organic Personal Care innovation

Sep 2024
ABSTRACT
Innova Market Insights data indicates that the global trend of natural and organic claims in personal care product launches is surging, with a 60% year-over-year growth from April 2022 to March 2024. Skin care led the way, representing 29% of these launches between April 2023 and March 2024.... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Shower Products
  2. Facial/Neck – Moisturizers
  3. Body Lotions/Moisturizers/Oils
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+60% (2022 vs 2024)

TOP COMPANY
The Body Shop

TOP CATEGORY
Skin Care

TOP INGREDIENTS
Glycerol

REGION ANALYZED
Global (Excluding Russia)

DATE ANALYZED
2022 vs 2024

Previous Ingredient Analysis on PersonalCareInsights.com

Innova Market Insights data indicates that global deodorant launches rose, showing a 4% year-over-year growth from April 2022 to March 2024. Deodorant Sprays lead the NPD, making up 45% of launches from April 2023 to March 2024. Linalool is the most used ingredient in 48% of these products. Top positioning claims include Long Lasting (81%), Anti-Perspirant (72%) and Alcohol-Free (36%).
Innova Market Insights data indicates that global launches of fine fragrances are on the rise, with a +23% year-over-year growth from April 2022 to March 2024. From April 2023 to March 2024, Fragrances for women led NPD, accounting for 54% of the launches. Linalool emerged as the leading ingredient in 57% of global fragrance launches.
Innova Market Insights data indicates oral care launches are increasing globally, featuring a +30% year-over-year growth when comparing Oct 2021 – Sept 2022 vs. Oct 2022 – Sept 2023. Toothpaste was the leading sub-category of these launches, and Long-lasting was the top positioning.
«12345...13»