Top positionings in skin bio-active ingredients innovation
Dec 2023
ABSTRACT
The use of bio-active ingredients for skin health benefits in skin care launches is increasing globally, featuring a +1% compound annual growth rate when comparing July 2018 to June 2019 and July 2022 to June 2023 launches. In the last year, nearly half (46%) of global skin care launches tracked... More 
TOP 3 SUB-CATEGORIES
- Facial/Neck - Moisturizers
- Facial Treatments
- Facial/Neck Cleansers
TRENDING
TRENDING
UP
UP
Global (Excluding Russia)
REGION
ANALYZED
ANALYZED
+1%
2023 VS 2018
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Glycerol
Glycerol
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+1% (2023 vs 2018)
TOP COMPANY
L’oreal
TOP CATEGORY
Skin Care
TOP INGREDIENTS
Glycerol
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2023 vs 2018
+1% (2023 vs 2018)
TOP COMPANY
L’oreal
TOP CATEGORY
Skin Care
TOP INGREDIENTS
Glycerol
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2023 vs 2018
Source: Innova Market Insights
Previous Ingredient Analysis on PersonalCareInsights.com
Innova Market Insights data indicates that the global trend of natural and organic claims in personal care product launches is surging, with a 60% year-over-year growth from April 2022 to March 2024. Skincare led the way, representing 29% of these launches between April 2023 and March 2024. Natural and organic claims were also highly prominent in shower products.
Innova Market Insights data indicates that global deodorant launches rose, showing a 4% year-over-year growth from April 2022 to March 2024. Deodorant Sprays lead the NPD, making up 45% of launches from April 2023 to March 2024. Linalool is the most used ingredient in 48% of these products. Top positioning claims include Long Lasting (81%), Anti-Perspirant (72%) and Alcohol-Free (36%).
Fine fragrances innovation
Jul 2024
Innova Market Insights data indicates that global launches of fine fragrances are on the rise, with a +23% year-over-year growth from April 2022 to March 2024. From April 2023 to March 2024, Fragrances for women led NPD, accounting for 54% of the launches. Linalool emerged as the leading ingredient in 57% of global fragrance launches.
