Insights into Western beauty trends
Feb 2024Innova Market Insights data indicates a 2% growth in personal care and beauty launches in Western countries from October 2018 to September 2023. Face/Body Cosmetics had the leading share of launches, especially Face Foundations/Illuminators. The top claims were Moisturizing & Hydrating and Long-Lasting. Traceless cosmetic claims are gaining ground, especially with a 71% average annual growth in the last five years.
La Prairie Platinum Rare Rejuvenation Protocol (France)
- This serum is enriched with the exclusive platinum multi-peptide complex, a combination of powerful peptides fused by the power of platinum.
- It is formulated with the exclusive cellular complex and cell signaling molecules to restore the skin. It visibly rejuvenates the skin, helping to repair age-related loss and damage.
Autumn Care & Trends
Sep 2024Innova Market Insights data indicates from April 2023 to March 2024, 30% of Personal Care product launches featuring an autumn-related claim were in the Hand, Bath & Shower category, particularly in Body Lotions, Moisturizers and Oils. Additionally, there has been a 44% increase in Skin Care launches with autumn claims from April 2019 to March 2024, with facial treatments showing rapid growth.
Hybrid makeup innovation
Aug 2024Brands are developing multifunctional cosmetic products to align with minimalist routines. According to Innova Market Insights, 20% of consumers globally say multifunctional products appeal to them. Since the post-pandemic grind and driven by fast-paced lifestyles, consumers are now looking for 2-in-1 and multifunctional makeup products with higher degrees of usage convenience to minimize the time of their daily makeup routines.
Healthy aging
Aug 2024Innova Market Insights data indicates that personal care launches with anti-aging claims experienced a 2% average annual growth rate between April 2019 and March 2024. Facial/Neck Moisturizers accounted for 43% of these launches. The top positionings of anti-aging Personal Care launches were Moisturizing & Hydrating, Reduces Fine Lines/Wrinkles and Brightening/Illuminating.
Summer care & trends
Jul 2024Summer is approaching, and the personal care industry is responding with a wave of summer care products designed to meet the season's unique demands. From advanced sunscreens with broad-spectrum protection to lightweight, hydrating moisturizers in eco-friendly packaging or convenient format, this season’s NPDs are embracing practices to keep skin healthy, radiant and protected throughout the summer months.
Beauty AI and tech innovations
Jul 2024According to Innova Market Insights, brands explore cutting-edge technology with AI and the metaverse to create engaging consumer innovations. AI is transforming beauty, with 76% of consumers emphasizing the importance of makeup products tailored to their skin type. Beauty brands also include digital influences in their product development. This also aligns with nearly half of global consumers believing that new ingredients and technologies enhance the effectiveness of personal care products.
Botanical personal care developments
Jun 2024Innova Market Insights data indicates consumer interest in natural ingredients for personal care products continues to be impactful, with Skin Care emerging as the top category for botanical/herbal product launches. However, claims of botanical/herbal attributes are also gaining ground in the Shaving & Depilatory and Oral Care categories. Ginger and ginseng root are among the fastest-growing botanical ingredients in personal care.