Hybrid makeup innovation
Aug 2024Brands are developing multifunctional cosmetic products to align with minimalist routines. According to Innova Market Insights, 20% of consumers globally say multifunctional products appeal to them. Since the post-pandemic grind and driven by fast-paced lifestyles, consumers are now looking for 2-in-1 and multifunctional makeup products with higher degrees of usage convenience to minimize the time of their daily makeup routines.
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Burberry Beyond Wear Setting and Refining Powder: Deep (Slovakia)
- A hybrid of tinted setting powder and translucent refining powder.
