09 Aug 2024 --- Proprietary, free-vend tampon and pad dispensers company Aunt Flow launches its period products for sale in the US directly to consumers for the first time. Previously, the company only offered its products in public spaces to ensure access to free period products in schools, colleges, universities and businesses.Personal Care Insights speaks to Sarah Howard, the VP of Marketing at Aunt Flow, about why the company leaped into a direct-to-consumer approach and how menstrual product costs affect US consumers.
