21 May 2024 --- Consumers often search for hydrating skin care products, prompting manufacturers to innovate effective ways to deliver moisturizing ingredients. Personal Care Insights speaks to Givaudan Active Beauty and Kao representatives about the companys’ latest creations and the importance of hydrating ingredients in the beauty industry. “What we see around the hydration claim is mostly related to performance. Several axes are explored: Delivering even more hydration at a lower dosage and for a long-lasting benefit (24, 48 or 72 hours). We can also see this trend becoming increasingly present in rinsed formulas, which can be quite a challenge to achieve with classical skin care ingredients,” says Mathias Fleury, head of Category — Actives at Givaudan Active Beauty.
