01 Mar 2023 --- Natrue and the UK-based association Organic Trade Board (OTB) have joined forces to jointly grow consumer awareness surrounding organic cosmetics. The partners will be collaborating to provide information for consumers in an “easy-to-digest” way on what are the benefits of organic-certified beauty. Historically, the OTB’s marketing campaign was limited to members in the food and beverage industry. However, the organization has changed “dramatically” in the last few years, opening the campaign to non-food brands, including cosmetics.
