08 Aug 2023 --- Olay has released its new Super Serum formulated with low-pH activated niacinamide for skin tone and texture improvements. Olay labels the new form of niacinamide a “supercharged” power skin care ingredient. The skin care brand claims its activated niacinamide provides faster results and long-lasting benefits, delivering two months of visible skin improvement in two weeks as compared to the ingredient in its typical form.