09 Aug 2024 --- Spate releases its latest report highlighting the top beauty trends driving conversations on TikTok in Q2 2024, finding a growing interest in effective hair and skin care treatments, as well as unique sensory experiences.Top growing beauty trends include hair health trends like anti-frizz treatments, restructuring hair and the scalp microbiome. “Anti-frizz treatments show very low convergence between TikTok and Search, with more consistent traction on search,” highlights Spate.
