Iridescent promotional banner from Kao Chemicals Europe featuring “Pearled Perfection,” advertising Danox Pearl GS with soft pastel swirls and a “Learn more” button
Winter body care.

Fall beauty launches lean on gourmand fragrance and comfort-led formulation

Pumpkin spice is moving beyond the coffee cup and into the bathroom cabinet. Dove, Old Spice, and Native are transforming daily personal care routines, targeting US beauty consumers with limited-edition scents designed to evoke autumnal comfort, nostalgia, and seasonal joy. Inspired by iconic autumn scents and festivities, the brands are launching personal care ranges in the US market for the forthcoming fall season.
A woman rubbing cream on her skin.
Reishi, chaga and tremella elevate mushroom-derived personal care
Demand for sustainable, functional, and natural ingredients is rising across the personal care industry. Customers and consumers want multifunctional ingredients, are renewably sourced, and survive consumer scrutiny of the label. For ingredient producers, mushroom-derived ingredients may check all three boxes.
Yoni product photos
Yoni CEO: Organic cotton and transparency advance menstrual care market
In an expanding menstrual care industry driven by consumers gaining awareness about product provenance and ingredient safety, brands that differentiate through eco-conscious and well-being-focused principles are gaining traction.The intimate care segment has been experiencing growth as from consumers increasingly scrutinizing products for potentially harmful inclusions. In parallel, the personal care industry is balancing sustainability, efficacy, and affordability in a climate of volatile economies and fluctuating raw material availability.
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Mushroom-derived ingredients
Innova Market Insights data shows growth in the use of mushroom ingredients in personal care launches, with a 14% CAGR from July 2021 to June 2026. Skin and hair care products featured the highest use of mushroom ingredients, while body care experienced the fastest growth in innovation. These ingredients are most commonly found in hydrating products, where they provide softening and smoothing benefits.
Foaming antibacterial hand wash with aloe beside a blank pump bottle on a counter, with CAMA PHHC logo.
Automating sleeved bottle packaging without compromising pack design
This article highlights the automation of sleeved bottle packaging, transforming a manual process into a high-speed solution while preserving brand identity and ensuring compatibility with both automated and manual operations.

This Technical Paper is brought to you by Cama Group.
Consumer Reports video thumbnail: Stylist braiding purple extensions into a client’s long black hair, with a circular professional headshot inset
Consumer Reports: States urged to regulate braiding hair amid federal silence

Consumer Reports found heavy metals in nearly all braiding hair it tested, and volatile organic compounds in every sample. James Rogers, director and head of product safety testing at Consumer Reports, tells Personal Care Insights that no US federal agency clearly regulates the category, leaving labeling claims unchecked. He urges manufacturers to test ingredients and final products. Rogers also expects state rules and consumer spending to eventually drive change.

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Nanomox launches low-energy zinc oxide for mineral sunscreen white cast
Three male scientists standing together.
Nanomox has developed a new cosmetic-grade zinc oxide designed to improve the performance and transparency of mineral sunscreen formulations. The advanced materials company has also developed a manufacturing process that uses up to 97% less energy than conventional furnace-based production. 
Amplifica grabs US$26M to advance hair growth injectables
Person with hair shedding.
Amplifica has closed an oversubscribed US$26 million Series B Preferred Stock financing round. With this financing, the company is said to enter its next growth phase, focusing attention on clinical development activities within its injectable hair product pipeline.
L’Oréal and NUS partner to test skin’s role in whole-body aging
Woman with mature skin
L’Oréal and the National University of Singapore (NUS) Medicine have launched a multi-year strategic research partnership to investigate the skin’s role in overall longevity. The collaboration aims to close a gap in skin aging science by exploring its role in how the rest of the body ages over time, potentially leading to more preventive approaches.In the personal care industry, longevity science has moved beyond addressing visible signs of aging toward understanding the biological mechanisms that drive aging at a cellular level.  The partnership takes the ethos behind longevity thinking further by asking whether the skin can act as a reliable indicator of systemic biological aging.
China adopts first mandatory national cosmetics safety standard
two scientists look at clipboard with safety gear on
China has introduced its first mandatory national safety standard regulating cosmetic products, placing limits on microbes, heavy metals, and harmful substances. The move marks the graduation of cosmetics standards from a matter of hygiene to a matter of safety in the country.The State Administration for Market Regulation (SAMR) with the Standardization Administration of China (SAC), aims to make products for children safer. The new rules will take effect on January 1, 2028.
Kenvue beauty sales rise as Neutrogena and OGX bolster Q2 growth
Black woman applying face cream.
Kenvue’s Q2 2026 financial results reveal accelerating sales growth, supported by strong performance in its Skin Health and Beauty segment, e-commerce momentum, and recent innovations from Neutrogena and OGX. Baby Care and Wound Care also supported growth, while Oral Care declined.
Bayer backs self-care integration into health systems to ease pressure
Consumer checking supplement

Nutrition Insight

Aging populations, a rise in chronic disease, and workforce shortages are driving an increased demand for health care. Against this backdrop, Bayer stresses the potential of self-care to improve health outcomes, expand access to care, and reduce pressure on health systems when it is effectively integrated. The company supported a recent report by Economist Enterprise, “Making self-care work: integrating self-care into health systems.” This publication cites evidence that self-care practices can deliver around US$179 billion in annual economic benefits while helping countries move toward universal health coverage.It notes that self-care spans a wide spectrum, from healthy behaviors and preventive practices to digital tools, over-the-counter medicines, supplements, and self-monitoring. 
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Ashland logo on a computer screen
Business News
Ashland explores sale as private equity giants circle
Specialty cosmetic ingredient manufacturer Ashland is exploring a possible sale as other beauty companies and private equity firms are prospecting its specialty cosmetic ingredients portfolio. Following the news, the company’s stock jumped 6%. The move comes after months of pressure from activist investors, who have been pushing the chemical maker to put itself up for sale.
woman smiles at camera
Health and Beauty
Oral care blends aesthetics, sensoriality and tech in...
Oral care is receiving a makeover as the industry premiumizes and personalizes the segment through Gen Z-tailored launches and dental care that doubles as aesthetic procedures. The segment is garnering attention from personal care industry players for its whitespace in innovation, consumer appeal, and anti-aging applications as brands move to premiumize.Colgate-Palmolive is appealing to Gen-Z sensoriality trends in oral care through the launch of its subsidiary hello’s Whipped Toothpaste line. The line aims to appeal to the generation’s self-expression and identity-driven consumption choices while delivering efficacy.
A woman putting on lip liner.
Personal Care Insights News
Skinification and longevity push lip makeup into “dedicated...
Lip products are shifting from a final makeup step to a standalone care segment, a move Schwan Cosmetics is backing with its Skip-the-filler Lifter Liner. The color cosmetics company’s hybrid lip liner formula, LipLift, taps multiple proliferating cosmetic trends such as longevity, “skintelligence,” and non-invasive alternatives to cosmetic procedures. 

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Eco-conscious cosmeticsAug2026

Innova Market Insights data indicates that environmental aspects are important to consumers when purchasing beauty & personal care products. New product launches show 15% CAGR for products with et...

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Product innovation

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Summer beauty essentials Aug 2026

New product launches show that summer beauty launches focus on sensorial, vacation-inspired scents with fruity, citrus, and gourmand notes. Skin care trends highlight glow-boosting, hydrating formulas designed for heat, humidity, and sun exposure. Hair and body care are moving toward lightweight, multi-use, protective products.

Trend analysis

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Mushroom-derived ingredients Aug 2026

Innova Market Insights data shows growth in the use of mushroom ingredients in personal care launches, with a 14% CAGR from July 2021 to June 2026. Skin and hair care products featured the highest use of mushroom ingredients, while body care experienced the fastest growth in innovation. These ingredients are most commonly found in hydrating products, where they provide softening and smoothing benefits.

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Consumer Reports video thumbnail: Stylist braiding purple extensions into a client’s long black hair, with a circular professional headshot inset
Video12:12
Consumer Reports: States urged to regulate braiding hair amid federal silence

Consumer Reports found heavy metals in nearly all braiding hair it tested, and volatile organic compounds in every sample. James Rogers, director and head of product safety testing at Consumer Reports, tells Personal Care Insights that no US federal agency clearly...

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