K-beauty growth without guardrails? Rising recalls trigger tighter oversight
South Korean beauty exports are growing at record speed, but the country has announced that cosmetic recalls have tripled over the last year, and the government has consequently pledged to implement stricter testing. The spike in recalls and tougher testing regime raises the question of whether K-beauty is expanding too fast. South Korea’s Ministry of Food and Drug Safety (MFDS) recorded 16 K-beauty recalls and disposals in 2025, marking a 3.2-fold increase from five cases the year before.Kristen Mauch, application development specialist for Home Care and Industrial Cleaning at Univar Solutions, discusses how brands are under increasing pressure to deliver cleaning products that are powerful, fast-acting, and aligned with rigorous sustainability expectations. Performance with Purpose, a new formulation kit from Ingredients + Specialties at Univar Solutions, is designed to prove that high-efficacy cleaning and responsible ingredient selection can coexist without compromise. Mauch also highlights how aspects of the beauty industry are increasingly seeping into the home care category.
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Kristen Mauch, application development specialist for Home Care and Industrial Cleaning at Univar Solutions, discusses how brands are under increasing pressure to deliver cleaning products that are powerful, fast-acting, and aligned with rigorous sustainability expectations. Performance with...






























