Sweetch Impact Beauty banner promoting bio-based ingredient technologies, featuring a woman seated among wildflowers.
Boy with natural deodorant.

Siiiba talks age-appropriate personal care as Gen Alpha demand grows

Personal care is becoming increasingly tailored to younger consumers as children and pre-teens navigate puberty and different hygiene demands. The gap between basic children’s products and adult beauty routines is creating demand for specific and age-appropriate solutions. Siiiba, a US brand, aims to fill this gap with a deodorant lineup designed to support confidence without rushing tweens into products intended for adults.
space diffuser
Home fragrance evolves for longevity, well-being and eco-impact
Home fragrance is moving from a functional air-care category toward a more sophisticated sensory category, showing a convergence of performance chemistry, wellness, and environmental ethics.Innova Market Insights data indicates that over half of global consumers are motivated by scent when purchasing household fresheners. The industry is responding with novel innovations, leading to a 23% CAGR of air fragrance launches from July 2021 to June 2026.
Hands making cosmetics.
Evonik: What K-beauty teaches formulators about efficacy and speed
South Korean beauty principles have pushed the personal care industry away from marketing-led products toward formulation-led outcomes. K-beauty has normalized fast trend-to-product cycles, ingredient-led storytelling, and hybrid, sensorial formats. Consumers increasingly expect demonstrated efficacy, ingredient transparency, sensitive-skin compatibility, simpler routines, and inclusive design — all ground K-beauty already claims or is moving further into. 
Image
Sustainable beauty solutions
Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.
Woman in a white sleeveless top flexing her arms with a turquoise resistance band against a bright blue background featuring Ashland branding.
Who masters the art of multifunctionality? We do.
Multifunctional ingredients are transforming personal care preservation by combining microbial protection with formulation efficiency, natural-origin positioning, skin benefits, sensory enhancement and easier processing. Ashland’s recent launches illustrate how preservative strategies can deliver added value, helping formulators create safer, more transparent, consumer-relevant products with stronger performance and clearer ingredient purpose.

This Technical Paper is brought to you by Ashland.
Woman wearing glasses and a white shirt beside LENOSE scented hand soaps displayed on green tiles with bubbles.
LeNose targets Gen Z home luxury with perfumer-crafted hand soaps

LeNose CEO Caroline Valentini discusses the launch of Soap de Parfum, a five-product hand-wash range combining luxury fragrance with vegan, cruelty-free, and “endocrine-conscious” formulations. She tells us about the brand’s Gen Z and Millennial focus, accessible pricing, and why this launch was an important first step into personal care for the company.

Latest headlines

View more
Armani prepares stake-sale talks with L’Oréal, LVMH and EssilorLuxottica
armani storefront
Armani CEO Giuseppe Marsocci ‌has stated that the Italian luxury group is open to involving multiple investors in the sale of the 15% stake highlighted in founder Giorgio Armani’s will. The company is now reportedly preparing to begin formal discussions with beauty giants LVMH, L’Oréal, and EssilorLuxottica over the sale of the minority stake.In his will, Giorgio Armani identified the three companies as preferred shareholders following his death in September 2025, while remaining open to the possibility for other investors of comparable industry positioning to make offers.
From follicle science to repair actives: the next wave of hair care innovation
woman with red curly hair
Hair care is continuing to garner industry attention as the category grows. Sector players are investing in the segment through research into the biological drivers of healthy hair growth, ingredients designed to repair damage, and potential pharmaceutical approaches to hair loss.In a recent study, Amorepacific has identified a biological marker associated with stronger hair formation and is using the findings to inform peptide-based hair care development. 
Consolidating beauty data: Revieve targets brand strategies in agentic-AI era
woman with multiple cameras in face
AI-powered beauty tech company Revieve has launched BeautyCatalyst, a beauty commerce intelligence platform that connects beauty knowledge, consumer understanding, and checkout in one system. The platform is positioned to help beauty brands and retailers understand their consumers, products, and markets in a deeper and more multidimensional way.The platform is touted to address a gap in beauty technology, where, for years, companies have used fragmented solutions to analyze shoppers’ skin, recommend products, and enable virtual try-ons. Individually, these tools have helped shape personalized beauty as a category.
Ringana to expand into the US with US$85M Virginia investment
organic cosmetics
Austrian skin care brand Ringana is expanding to the US later this year alongside plans for a US$85 million investment in Virginia. The brand, which produces small-batch, vegan cosmetics and supplements, is set to enter the US market in November 2026, reflecting heightened demand for clean beauty. As clean beauty and ingredient-conscious consumer demands continue to rise, Ringana is also investing in a US headquarters and distribution capabilities. The company intends to establish its headquarters and a local production and distribution operation in Roanoke, Virginia, backed by a planned US$85 million investment over five years. 
L’Oréal clears Innovist deal, moving in on India’s digital beauty boom
Indian woman sitting in her car
The Competition Commission of India (CCI) has approved L’Oréal India’s acquisition of Onesto Labs, the parent company of beauty house Innovist. The clearance confirms that the deal, which was first announced in June, is on track to close in the coming months. The move comes as India’s beauty industry undergoes rapid growth. It recently passed a US$30 billion valuation and is expected to reach US$34 billion by 2028. Rising disposable incomes, more people living in cities, and the explosive use of e-commerce and quick commerce are credited for the boom.
CPHI Milan 2026: Clinical data drives hair, mood, heart & cognitive health...
Customer Chooses to Buy Medicine, Supplements, and Vitamins, in pharmacy

Nutrition Insight

Customers are increasingly opting for human data over hype. In this space, CPHI Milan 2026 will convene pharmaceutical and nutraceutical players who are bringing the latest evidence behind their ingredients to the forefront. Nutrition Insight meets with Pharmactive Biotech Products, ProBiotix Health, Fuji Chemical Industries, and ThreoTech to discuss their latest innovations on display at the show. 
Highlighted features
woman smiling in nature
Policy & regulation news
Incoming EU anti-greenwashing directive pushes beauty...
National laws implementing a new EU anti-greenwashing and consumer protection directive will come into effect on September 27 across all member states. The Empowering Consumers for the Green Transition (ECGT) Directive will introduce stricter guidelines related to environmental claims made about consumer products and outline clearer criteria for their substantiation and verification.Directive (EU) 2024/825 — which bans generic environmental claims without sound substantiation — has direct implications for the personal care and beauty industry, as it regulates the credibility of sustainability claims across an increasingly complex beauty value chain.
woman stands in sea, holding mirror in front of face
New Product Development
Seppic launches vegan squalane polymer for clean beauty...
Seppic has launched Sepilife Neos, a patented liquid polymer based on natural-origin, which is traditionally sourced from shark liver oil. The vegan squalane expands the company’s Sepilife hybrid polymer range and is part of a larger industry move away from animal-derived ingredients.The provider of cosmetic rheology modifiers underlines the struggles of balancing cosmetic efficacy with increasingly stringent clean beauty demands.
woman in sunglasses
New Product Development
Neutrogena taps BEMT, bets on skinified sun care for daily...
Neutrogena has launched a sunscreen technology called Cloud-Tech, centering on the first new sunscreen filter the US FDA approved in over 25 years: bemotrizinol, or BEMT. The new ingredient touts stronger UVA protection than older filters while offering a lighter skin feel. Neutrogena has tapped the newly FDA-approved UV filter in two sunscreen launches. The Kenvue-owned brand built Cloud-Tech to address the sensory concerns people cite when using sun-protection formulations. According to the brand, consumers want strong sun protection, but high-SPF sunscreens often feel heavy and uncomfortable, which leads some people to either use too little or skip the skin care step completely. 

Personal care focus

View more
Image

Home fragrance trendsSep2026

Innova Market Insights data indicates that more than half of global consumers are motivated by scent when purchasing household fresheners. The market is responding with new product launches, with air ...

Brought to you by:

Innova Market Insights

Product innovation

View more
Image

Multifunctional marvels Sep 2026

Beauty brands are embracing multifunctionality by combining makeup, skin care, and anti-aging benefits into single products. Multi-use formats for lips, cheeks, eyes, and face are paired with active ingredients such as peptides, hyaluronic acid, retinol, and vitamin C, delivering hydration, barrier support, brightening, and wrinkle care while simplifying daily beauty routines.

Trend analysis

View more
Image

Sustainable beauty solutionsSep 2026

Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.

Multimedia

View more
Woman wearing glasses and a white shirt beside LENOSE scented hand soaps displayed on green tiles with bubbles.
Video14:36
LeNose targets Gen Z home luxury with perfumer-crafted hand soaps

LeNose CEO Caroline Valentini discusses the launch of Soap de Parfum, a five-product hand-wash range combining luxury fragrance with vegan, cruelty-free, and “endocrine-conscious” formulations. She tells us about the brand’s Gen Z and Millennial focus, accessible pricing, and why this launch was...

Vantage body care ad featuring a woman applying a body scrub, with the message “Body care meets faceification. High-performance, head to toe
Video12:03
Body care meets faceification. High-performance, head to toe
Consumer Reports video thumbnail: Stylist braiding purple extensions into a client’s long black hair, with a circular professional headshot inset
Video12:12
Consumer Reports: States urged to regulate braiding hair amid federal silence
 Paulo Teixeira, Melt&Marble
Video15:19
Melt&Marble: Accelerating commercial readiness for personal care products with INCI milestone
Subscribe to our newsletters
PlatformsFood Ingredients FirstNutrition InsightPackaging InsightsPersonal Care InsightsThe World of Food Ingredients
About usContact usAdvertisingSitemapArchiveEditorial team
Follow us
© CNS Media B.V 2026. All rights reserved.
Registered Office: Velperweg 18, 6824 BH Arnhem, The Netherlands
Publisher site|Privacy statement|AI & transparency
Image