Men’s fragrance brand Axe partners with FIFA to deliver Gen Z-inspired scents
Axe — known as Lynx in the UK — has partnered with the FIFA World Cup 2026 to launch three limited-edition fragrances from its Fine Fragrance collection. Young men today are redefining the fragrance sector, moving beyond fresh scents toward sweeter, creamier notes and luxury-inspired formats.This Technical Paper is brought to you by Sisterna.
Kacey Brides, marketing manager for North America at Givaudan, told us about PrimalHyal 300 at Suppliers’ Day. She explained how it differs from traditional hyaluronic acid, offering enhanced hydration, better penetration, and targeted benefits for sensitive or aging skin. She also shared the consumer trends and market demands that drove its development, such as post-procedure care.
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Kacey Brides, marketing manager for North America at Givaudan, told us about PrimalHyal 300 at Suppliers’ Day. She explained how it differs from traditional hyaluronic acid, offering enhanced hydration, better penetration, and targeted benefits for sensitive or aging skin. She also shared the...




























