In-cosmetics Global 2026: BASF spotlights sensoriality, emotion and individuality

Goh Zheng Hong, APAC senior business development executive at Azelis, highlighted the rise of science-led beauty across APAC, as increasingly informed consumers demand fast, clinically proven results. He noted that sensory experience is becoming tied to purchase intent, with consumers seeking moments of joy and self-care through product feel. As expectations grow around efficacy, sustainability, and speed, Azelis positions itself as a catalyst in accelerating development cycles while meeting more complex formulation demands.