Iridescent promotional banner from Kao Chemicals Europe featuring “Pearled Perfection,” advertising Danox Pearl GS with soft pastel swirls and a “Learn more” button
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Beauty brands turn to AI for personalization and production

AI is permeating innovation across global industries, regardless of sector or scale. Beauty players are responding by grasping for footing, integrating AI in various ways to stay in the relentless tech race.In recent AI developments, L’Oréal has announced a partnership with OpenAI for “Transformation in Beauty with AI.” The partnership spans consumer reach, innovation, and marketing. 
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Clean beauty trades “free-from” labels for science-led standards
Clean beauty has evolved from a “free-from” label into a comprehensive beauty standard. Where consumers once looked for shorter, less synthetic ingredient lists, they now demand full transparency. Beauty buyers want to know: what is in a product, what each ingredient does, where it comes from, how it is sourced, and whether credible evidence backs its safety and effectiveness. This switch has pushed clean beauty to represent a holistic approach. 
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Ozen challenges “stagnant” sensitive toothpaste category with aerospace-inspired tech
Ozen has launched at over 800 Boots locations across the UK with “the first new sensitive toothpaste patent in nearly 30 years.” Ozen’s toothpaste leverages its AeroGraft technology derived from aerogels, an ultralight material used by NASA for aerospace engineering.The brand states that it is entering the sensitive oral care category that has seen “little meaningful innovation since the 1990s.”
Foaming antibacterial hand wash with aloe beside a blank pump bottle on a counter, with CAMA PHHC logo.
Automating sleeved bottle packaging without compromising pack design
This article highlights the automation of sleeved bottle packaging, transforming a manual process into a high-speed solution while preserving brand identity and ensuring compatibility with both automated and manual operations.

This Technical Paper is brought to you by Cama Group.
 Paulo Teixeira, Melt&Marble
Melt&Marble: Accelerating commercial readiness for personal care products with INCI milestone

Melt&Marble is a Swedish biotech company that uses precision fermentation to produce designer lipids in food and personal care products. The company has secured its first personal care ingredient INCI.  Paulo Teixeira, head of product at Melt&Marble, tells Personal Care Insights more about this regulatory milestone.

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NYSCC Suppliers’ Day 2026 review: Multifunctional actives and sustainable beauty shine
At NYSCC Suppliers’ Day 2026 in New York, US, personal care innovation focused on sustainability, multifunctionality, and biotech-driven actives. Companies highlighted natural, upcycled, and bio-based ingredients. AI-assisted formulation tools and high-performance solutions for skin, hair, and scalp health also took center stage. Key trends included protective and reparative actives, multifunctional polymers, RNA- and peptide-based technologies, and sensory-focused formulations. The presentations reflected the industry’s push toward eco-conscious, consumer-focused innovation. We round up the event’s key innovators and what they showcased.

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L’Oréal bets on digital-first India with Innovist majority stake
A woman putting makeup on in front of her computer.
L’Oréal has signed an agreement to acquire a majority stake in Innovist, a digital-first Indian personal care house of brands. The strategic move is part of L’Oréal’s planned expansion in India’s fast-growing beauty industry. The cosmetics giant says the decision complements its portfolio with local brands tailored for Indian consumers. 
Stratum Nutrition gains authorization in Canada for Ovolux skin health claims
eggs on yellow background
Stratum Nutrition’s eggshell membrane ingredient for beauty-from-within applications, Ovolux, has achieved authorization for multiple skin health claims from Health Canada. Manufacturers using the ingredient can use claims that Ovolux helps to improve, increase, and support skin hydration, elasticity, firmness, and health.
EU reaches landmark Omnibus VI deal: Industry welcomes streamlined substance...
EU flag and cosmetics
The European Council and European Parliament have reached a provisional interinstitutional agreement on the Omnibus VI package, a legal overhaul of cosmetic regulations in Europe presented by the European Commission (EC). The Council and Parliament are pushing to eliminate cosmetics containing carcinogenic, mutagenic, and reprotoxic substances (CMR) more quickly than the EC had proposed.The agreement was met with positive response from personal care industry players, with Cosmetics Europe releasing a joint statement with six other European organizations within the cosmetics, fragrance, and essential oils sectors.
Univar strengthens botanical extract portfolio with American Distilling...
Witch hazel
Univar Solutions has expanded its distribution partnership with American Distilling within its Ingredients + Specialties division. Under the new agreement, Univar Solutions will distribute American Distilling’s portfolio of natural specialty ingredients. The collaboration covers traditional witch hazel, including alcohol-free options and customizable grades, for personal care, cosmetic, and pharmaceutical applications across select EMEA markets.
EU locks in US tariffs, but French beauty wants full exemption as losses mount
Containers in a shipment yard with yellow tape
The European Parliament has approved the Turnberry agreement with the US, locking in 15% tariff rates on European beauty products entering the US. French cosmetics companies are warning that the duties are already hurting their biggest export market, while industry organizations respond by urging EU authorities to negotiate a beeline back to 0%. Since the tariff turbulence last summer, French perfumes and cosmetic exports to the US dropped for the first time since the 2008 financial crisis, excluding the pandemic.
From Chile to the world: Food policy package linked to lower childhood obesity...
Group of happy children

Nutrition Insight

An observational study has linked coordinated food policies targeting products high in fat, salt, and sugar in Chile to a significant reduction in childhood obesity. Such policies include front-of-package (FOP) warning labels, marketing restrictions, and school food regulations. Nutrition Insight speaks with the study’s first author to learn why a combined policy approach is more effective, what this might mean for other countries planning similar rules, and about pushback from industry. 
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Business News
Korean pharma giants push derma cosmetics for piece of...
Derma cosmetics are emerging as a next big growth engine for K-beauty, and today, at the Global K Beauty Conference 2026 in Seoul, South Korea, industry representatives are discussing how to tap into it. The trend is already translating into market activity, with some Korean pharmaceutical companies introducing their own derma brands. Debut strategies in the space appear to be more aggressive than traditional pharmacy launches. K-beauty brands have increasingly leaned into clinically-inspired formulations and dermatological research, which has helped drive growth in the country’s derma cosmetics segment.
LVMH logo on a computer screen under a magnifying glass
Business News
Inside LVMH’s beauty shakeup amid luxury slowdown
LVMH is seemingly trying to cushion the blow of luxury beauty’s slowdown, driven by economic pressures and weakening consumer spending. The group’s business moves, and those adjacent, signal a reshuffle of its beauty portfolio as it hunts for growth in a cooling market. Recent and rumored deals involving Fenty Beauty and Remedy reveal how the luxury conglomerate and its affiliates are repositioning in a softening luxury beauty market.
A mother putting sunscreen on her daughter.
Regulatory News
US FDA approves first sunscreen ingredient in over two...
The US Food and Drug Administration (FDA) has permitted its first sunscreen active after two decades of inaction. The US beauty industry has been pushing for approval of a new sunscreen active since the FDA’s last accepted ingredient in the late 1990s. Bemotrizinol, also known as BEMT, can now be used in sunscreens in the US. The ingredient has been marketed as a sunscreen ingredient in many countries globally for years. 

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Clean beauty boostersJun2026

According to Innova Market Insights, clean beauty is redefining itself. Clean beauty realigns to modern-day needs, with ethical expectations driving new regulatory norms for toxin and microplastic-fre...

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Classic ingredients reimagined Jun 2026

Classic ingredients remain a strong foundation in personal care product launches, but their role is evolving. From upcycled beauty concepts to biotechnology and circular sourcing, brands are reworking familiar ingredients into more sustainable and value-added formulations.

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Sun care reinventedJun 2026

Innova Market Insights data shows that sun care launches are gaining momentum globally, with +13% growth from April 2021 to March 2026. This also aligns with consumers using more sun care. The market is dominated by sun protection products, but there is an increase in self-tanning and bronzing products.

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 Paulo Teixeira, Melt&Marble
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Melt&Marble: Accelerating commercial readiness for personal care products with INCI milestone

Melt&Marble is a Swedish biotech company that uses precision fermentation to produce designer lipids in food and personal care products. The company has secured its first personal care ingredient INCI.  Paulo Teixeira, head of product at Melt&Marble, tells Personal Care...

Kacey Brides, Givaudan, Primalhyal 300, NYSCC Suppliers’ Day 2026, Skin Care, Active Ingredients, Healthy Aging, Cosmeceuticals, Hyaluronic Acid, Skin Repair, Hydration, Sensitive Skin, Aging Skin, Po
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NYSCC Suppliers’ Day 2026: Givaudan highlights PrimalHyal 300 for skin repair
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NYSCC Suppliers’ Day 2026: Nouryon explores AI and biobased chemistry
Karen Chun, Symrise
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NYSCC Suppliers’ Day 2026: Symrise talks skin barrier, sensoriality and sustainability
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