Pomegranate and botanical extract bottles promoting natural plant CO₂ extracts by FLAVEX, with SEPAWA Congress 2026 booth details.
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From follicle science to repair actives: the next wave of hair care innovation

Hair care is continuing to garner industry attention as the category grows. Sector players are investing in the segment through research into the biological drivers of healthy hair growth, ingredients designed to repair damage, and potential pharmaceutical approaches to hair loss.In a recent study, Amorepacific has identified a biological marker associated with stronger hair formation and is using the findings to inform peptide-based hair care development. 
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Home fragrance evolves for longevity, well-being and eco-impact
Home fragrance is moving from a functional air-care category toward a more sophisticated sensory category, showing a convergence of performance chemistry, wellness, and environmental ethics.Innova Market Insights data indicates that over half of global consumers are motivated by scent when purchasing household fresheners. The industry is responding with novel innovations, leading to a 23% CAGR of air fragrance launches from July 2021 to June 2026.
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L’Oréal talks private sector responsibility as study spotlights skin health gaps
The International League of Dermatological Societies (ILDS) and L’Oréal Dermatological Beauty have released a study exposing wide inequity in dermatological care access across global regions. Through its partnership with ILDS and its efforts to shine a light on structural inequalities in dermatological access, the dermacosmetics heavy-hitter emphasizes its role in offering a people-centric approach to corporate responsibility. 
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Sustainable beauty solutions
Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.
Smiling parent wraps a young child in a white towel beside a freestanding bathtub in a bright, mint-tiled bathroom.
Performance with purpose: Evaluating fragrance, stain removal, and laundry pod technologies
This technical study from Ingredients + Specialties from Univar Solutions demonstrates how targeted formulation platforms can help address evolving laundry care expectations across freshness, stain removal, and convenient dose-format cleaning. To evaluate these benefit areas, a set of prototype formulations were tested under controlled conditions at their Solution Centre in Europe.

This technical paper is brought to you by Ingredients + Specialties from Univar Solutions.
Woman wearing glasses and a white shirt beside LENOSE scented hand soaps displayed on green tiles with bubbles.
LeNose targets Gen Z home luxury with perfumer-crafted hand soaps

LeNose CEO Caroline Valentini discusses the launch of Soap de Parfum, a five-product hand-wash range combining luxury fragrance with vegan, cruelty-free, and “endocrine-conscious” formulations. She tells us about the brand’s Gen Z and Millennial focus, accessible pricing, and why this launch was an important first step into personal care for the company.

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Consolidating beauty data: Revieve targets brand strategies in agentic-AI era
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AI-powered beauty tech company Revieve has launched BeautyCatalyst, a beauty commerce intelligence platform that connects beauty knowledge, consumer understanding, and checkout in one system. The platform is positioned to help beauty brands and retailers understand their consumers, products, and markets in a deeper and more multidimensional way.The platform is touted to address a gap in beauty technology, where, for years, companies have used fragmented solutions to analyze shoppers’ skin, recommend products, and enable virtual try-ons. Individually, these tools have helped shape personalized beauty as a category.
Ringana to expand into the US with US$85M Virginia investment
organic cosmetics
Austrian skin care brand Ringana is expanding to the US later this year alongside plans for a US$85 million investment in Virginia. The brand, which produces small-batch, vegan cosmetics and supplements, is set to enter the US market in November 2026, reflecting heightened demand for clean beauty. As clean beauty and ingredient-conscious consumer demands continue to rise, Ringana is also investing in a US headquarters and distribution capabilities. The company intends to establish its headquarters and a local production and distribution operation in Roanoke, Virginia, backed by a planned US$85 million investment over five years. 
L’Oréal clears Innovist deal, moving in on India’s digital beauty boom
Indian woman sitting in her car
The Competition Commission of India (CCI) has approved L’Oréal India’s acquisition of Onesto Labs, the parent company of beauty house Innovist. The clearance confirms that the deal, which was first announced in June, is on track to close in the coming months. The move comes as India’s beauty industry undergoes rapid growth. It recently passed a US$30 billion valuation and is expected to reach US$34 billion by 2028. Rising disposable incomes, more people living in cities, and the explosive use of e-commerce and quick commerce are credited for the boom.
Skinified body care taps multifunctionality and gourmand fragrances
body cream on collarbone
Body care brands are tapping multifunctionality and mood-boosting trends through new product launches in the US. Nivea has launched its Smooth & Glow Body Milk, combining hero ingredients like niacinamide and hyaluronic acid to deliver 72 hours of “deep moisture” at an affordable price point. Meanwhile, accessibility-focused hair and body brand Suave has launched its 48-hour Moisture Lotion Collection, leveraging gourmand fragrance trends and dessert-inspired scents for under US$5.
From ingredient sourcing to formulation: AAK maps the future of sustainable...
Beautiful woman.
Sustainability expectations in the beauty industry are moving beyond natural-origin claims as brands face growing pressure around supply chain transparency, substantiated environmental impact, and ingredient sourcing.  As industry expectations evolve, AAK explains how life cycle data, plant-based alternatives, and regenerative sourcing are shaping the future of sustainable personal care products.
OmniActive CEO charts eye-brain nexus and women’s health growth
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Nutrition Insight

Healthy aging is reshaping the nutraceutical and nutrition industries, as consumers increasingly look for solutions to help them live healthy, active lifestyles for longer. Pramod Thota, CEO of OmniActive Health Technologies, tells Nutrition Insight how this shift creates opportunities in interconnected health areas, from eye health to cognition and women’s health. Thota outlines OmniActive Health Technologies’ approach to healthy aging, which he says encompasses many health areas. 
Highlighted features
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Policy & regulation news
Incoming EU anti-greenwashing directive pushes beauty...
National laws implementing a new EU anti-greenwashing and consumer protection directive will come into effect on September 27 across all member states. The Empowering Consumers for the Green Transition (ECGT) Directive will introduce stricter guidelines related to environmental claims made about consumer products and outline clearer criteria for their substantiation and verification.Directive (EU) 2024/825 — which bans generic environmental claims without sound substantiation — has direct implications for the personal care and beauty industry, as it regulates the credibility of sustainability claims across an increasingly complex beauty value chain.
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New Product Development
Seppic launches vegan squalane polymer for clean beauty...
Seppic has launched Sepilife Neos, a patented liquid polymer based on natural-origin, which is traditionally sourced from shark liver oil. The vegan squalane expands the company’s Sepilife hybrid polymer range and is part of a larger industry move away from animal-derived ingredients.The provider of cosmetic rheology modifiers underlines the struggles of balancing cosmetic efficacy with increasingly stringent clean beauty demands.
woman in sunglasses
New Product Development
Neutrogena taps BEMT, bets on skinified sun care for daily...
Neutrogena has launched a sunscreen technology called Cloud-Tech, centering on the first new sunscreen filter the US FDA approved in over 25 years: bemotrizinol, or BEMT. The new ingredient touts stronger UVA protection than older filters while offering a lighter skin feel. Neutrogena has tapped the newly FDA-approved UV filter in two sunscreen launches. The Kenvue-owned brand built Cloud-Tech to address the sensory concerns people cite when using sun-protection formulations. According to the brand, consumers want strong sun protection, but high-SPF sunscreens often feel heavy and uncomfortable, which leads some people to either use too little or skip the skin care step completely. 

Personal care focus

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Home fragrance trendsSep2026

Innova Market Insights data indicates that more than half of global consumers are motivated by scent when purchasing household fresheners. The market is responding with new product launches, with air ...

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Innova Market Insights

Product innovation

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Multifunctional marvels Sep 2026

Beauty brands are embracing multifunctionality by combining makeup, skin care, and anti-aging benefits into single products. Multi-use formats for lips, cheeks, eyes, and face are paired with active ingredients such as peptides, hyaluronic acid, retinol, and vitamin C, delivering hydration, barrier support, brightening, and wrinkle care while simplifying daily beauty routines.

Trend analysis

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Sustainable beauty solutionsSep 2026

Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.

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Woman wearing glasses and a white shirt beside LENOSE scented hand soaps displayed on green tiles with bubbles.
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LeNose targets Gen Z home luxury with perfumer-crafted hand soaps

LeNose CEO Caroline Valentini discusses the launch of Soap de Parfum, a five-product hand-wash range combining luxury fragrance with vegan, cruelty-free, and “endocrine-conscious” formulations. She tells us about the brand’s Gen Z and Millennial focus, accessible pricing, and why this launch was...

Vantage body care ad featuring a woman applying a body scrub, with the message “Body care meets faceification. High-performance, head to toe
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Body care meets faceification. High-performance, head to toe
Consumer Reports video thumbnail: Stylist braiding purple extensions into a client’s long black hair, with a circular professional headshot inset
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Consumer Reports: States urged to regulate braiding hair amid federal silence
 Paulo Teixeira, Melt&Marble
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Melt&Marble: Accelerating commercial readiness for personal care products with INCI milestone
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