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What are men searching for in personal care?

Pinterest has identified that men are searching for more forms of personal care than the demographic has previously delved into. Men are searching for new ways to explore cosmetics and fragrances, tying their use to self-care, individuality, and wellness. The visual discovery platform has released its 2026 Men’s Trend Report, which mostly receives responses from Gen Z. The younger generation’s searches on Pinterest have increased 17% year-over-year. They now account for over 62% of male monthly searches. 
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AI drives beauty innovation but experts flag bias and trust risks
Modern technological advancements are rapidly changing the beauty industry landscape throughout the entire production cycle. While technology is permeating beauty developments in science-driven innovation and personalization, the growing use of AI is also revealing weaknesses.Brands are increasingly integrating tech into every level of their operations, with AI standing at the center of these developments. However, alongside its practical uses, industry representatives warn against AI’s pitfalls and project that the industry’s appetite for the tech will plateau.
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Primient says intimate care safety hinges on formulation, not ingredients
Primient, a producer of plant-based and corn-derived ingredients, has identified that the safety of an intimate product is determined by the finished formulation rather than by any single ingredient. The company reports that women’s health and menopause care are on the rise, leading many brands to tap into the traditionally underserved market. But as the personal care industry embraces intimate health as a stand-out arena for innovation, dealing with such a sensitive area of the body raises formulation challenges that ingredient-level safety data alone cannot answer. 
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Sustainable beauty solutions
Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.
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Automating sleeved bottle packaging without compromising pack design
This article highlights the automation of sleeved bottle packaging, transforming a manual process into a high-speed solution while preserving brand identity and ensuring compatibility with both automated and manual operations.

This Technical Paper is brought to you by Cama Group.
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Consumer Reports: States urged to regulate braiding hair amid federal silence

Consumer Reports found heavy metals in nearly all braiding hair it tested, and volatile organic compounds in every sample. James Rogers, director and head of product safety testing at Consumer Reports, tells Personal Care Insights that no US federal agency clearly regulates the category, leaving labeling claims unchecked. He urges manufacturers to test ingredients and final products. Rogers also expects state rules and consumer spending to eventually drive change.

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Lubrizol launches biodegradable thickener for sulfate-free hair care and...
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Lubrizol has launched Glucamate Evolve, a biodegradable thickener for sulfate-free surfactant systems. The release aligns with consumers prioritizing products that balance clean beauty principles, heightened performance, and elevated sensory experiences. The ingredient is developed to deliver enhanced viscosity, clarity, foam quality, and fragrance tolerance in cleansers and hair care products. 
Closing the mercury tap? Pakistan bill targeting toxic cosmetics advances
Women wearing colorful headscarves
Pakistan’s Senate Standing Committee (SCC) on Science and Technology has approved the Pakistan General Cosmetics Bill of 2026. The proposed law aims to regulate the country’s cosmetics industry as concerns about illegal beauty products and their health implications rise. The committee passed the bill with two amendments during a meeting in the country’s capital, Islamabad. The bill targets the production and import of substandard beauty products to protect consumers from harmful ingredients.
L’Oréal leans into K-beauty with Cosmax development partnership
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L’Oréal and South Korean cosmetics manufacturer Cosmax have signed a memorandum of understanding (MOU), partnering to develop novel K-beauty-inspired cosmetics, ingredients, and sensorial formulations for global audiences. Under the partnership, L’Oréal offers its global brand portfolio and consumer knowledge, while Cosmax brings science-backed product development and agile R&D.
Givaudan Casablanca hub targets growing Middle East and Africa beauty markets
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Givaudan has inaugurated a fragrance development hub in Casablanca, Morocco, to bolster its Fragrance & Beauty presence in the South Asia, Middle East, and Africa (SAMEA) region. The fragrances and active beauty ingredients company is positioning the new hub at the core of its Maghreb and West Africa strategy.The company underlines the SAMEA region as a key priority for the company and one of the fastest-growing markets for fragrance.
Monteloeder nutricosmetic found to lift hair follicle cell growth 2.5-fold
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Elissara, a nutricosmetic by Monteloeder, was found to exhibit multifactorial activity associated with healthy hair and follicle function. According to a preclinical study examining scalp and hair growth, the four-botanical polyphenol-enriched ingredients featured in Elissara demonstrated support of hair follicle function and resilience.
Pet nutrition humanization drives demand for biotics, omega-3s & clinical proof
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Nutrition Insight

The humanization of pet nutrition is accelerating innovation, driving demand for scientifically backed, transparent, and targeted solutions similar to those found in human health products. Nutrition Insight meets with dsm-firmenich, Beneo, ADM, and AstaReal to discuss how gut health, personalized nutrition, functional ingredients, and sustainable alternatives are reshaping the industry. “The humanization of pets is one of the most powerful forces transforming the pet nutrition industry,” says Rishabh Pande, global VP of Pet Food at dsm-firmenich. 
Highlighted features
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Personal Care Insights News
Rising INCI scrutiny leaves consumers short on ingredient...
Consumers are scrutinizing beauty labels more closely, with many turning to ingredient-scanning apps for help. Although these tools provide rapid access to ingredient information, Eastman, a global specialty materials company, argues that these tools lack essential context: why those ingredients matter, how they contribute to a product’s performance, or their sustainability profile.
Older woman looking at herself in the mirror.
Personal Care Insights News
GLP-1 and menopause beauty boom outpaces clinical care,...
Women are navigating a much more complex personal care, health, and wellness marketplace than they were a few years ago. GLP-1s, menopause care, supplements, telehealth, and digital wellness tools have created more pathways for consumers to take. However, the influx of options has not produced better care, according to LucyRx chief commercial officer Susan Thomas. LucyRx is an independent pharmacy benefit manager that acts as an intermediary between health plan sponsors, pharmacies, and patients. 
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Business News
C-beauty growth splits domestic brand strategies home and...
China’s beauty market is forecast to grow 6% annually through 2028, according to a report by consulting firm McKinsey, but recent earnings from two of the country’s largest domestic players tell different stories about who is capturing that growth. Proya, touted as China’s biggest beauty company, is struggling at home with an H1 2026 7% sales decline for its namesake brand, which it is now pivoting to the US market through an Ulta Beauty launch. 

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Home fragrance trendsSep2026

Innova Market Insights data indicates that more than half of global consumers are motivated by scent when purchasing household fresheners. The market is responding with new product launches, with air ...

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K-beauty’s global impact Sep 2026

K-beauty is moving beyond the glass-skin trend to shape beauty innovation across makeup, hair, and body care. From fermented ingredients and barrier-focused formulas to cooling pore sticks, peeling foot masks, and sensorial hair rituals, Korean beauty concepts are being reimagined for a global audience.

Trend analysis

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Sustainable beauty solutionsSep 2026

Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.

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Consumer Reports video thumbnail: Stylist braiding purple extensions into a client’s long black hair, with a circular professional headshot inset
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Consumer Reports: States urged to regulate braiding hair amid federal silence

Consumer Reports found heavy metals in nearly all braiding hair it tested, and volatile organic compounds in every sample. James Rogers, director and head of product safety testing at Consumer Reports, tells Personal Care Insights that no US federal agency clearly...

 Paulo Teixeira, Melt&Marble
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Melt&Marble: Accelerating commercial readiness for personal care products with INCI milestone
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NYSCC Suppliers’ Day 2026: Givaudan highlights PrimalHyal 300 for skin repair
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NYSCC Suppliers’ Day 2026: Nouryon explores AI and biobased chemistry
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