Givaudan
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Longevity’s golden thread: Cellular wellness steers anti-aging innovation

Personal care products that focus on cellular-level wellness are growing so quickly that the category is earning its own name: “cellness.”  A considerable number of recent product launches are making claims of inside-out efficacy, epigenetic beauty, or cellular vitality. Thus, holistic wellness products that promise cellular repair rather than surface-level cosmetic intervention are appearing to become an industry standard.The beauty offerings that make “cellness” claims are permeating the personal care industry. Products with epigenetic postulations range from hair care and skin care to supplements and neurological care. Commonly, the products target biological aging and the genetic components that contribute to it. 
Three tubes with green plants in them.
Engineering cosmetic credibility: How biotech is maturing marine beauty
Ocean-derived beauty is moving from niche positioning and into the mainstream, where biotechnological advancements and clinical validation are key to the category’s claim to fame. As consumers increasingly demand that cosmetics meet their sustainability standards, ingredient suppliers are innovating advanced platforms to cultivate marine ingredients rather than harvest them at scale. Consumers are also no longer satisfied with blue imagery, and are pressuring brands to back product claims with measurable data. 
A woman holding a gummy that looks like a raspberry.
TopGum targets “trailblazing” beauty enthusiasts with inside-out wellness gummies
TopGum Industries has released a line of beauty-from-within gummies to address consumers’ growing desire for holistic solutions that maintain skin health and appearance. The range of functional gummies is infused with natural ingredients that address specific hair, skin, and nail (HSN) benefits. The functional gummy supplements company says the line came from a deep dive into the demographics of gummy consumers. It was observed that young adults were the dominant consumers, and that newcomers to the beauty and self-care space were entering at much younger ages than previous generations. 
Mane Kancor Technical Paper
A Patented Breakthrough in Scalp Health — Learn more from the clinical study results
Purakan™ is a patented breakthrough in natural scalp care, proven to outperform market leaders on pruritus, dandruff, itching, and flaking. It replaces synthetic options like ZPT and piroctone olamine. Clinical studies show 89.7% of participants experienced reduced dandruff and itching within just seven days.This technical paper is brought to you by Mane Kancor.
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Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
Consumers are actively seeking natural ingredients in their skincare products, and the pressure is on formulators to deliver clean-label solutions without compromising product look and feel. In this webinar, Tate & Lyle and Innova Market Insights experts discuss how this trend is shaping innovation and how brands can tackle formulation challenges. We explore how nature-based, readily biodegradable ingredients combined with a proprietary methodology can replace synthetics, while maintaining the desired physical and sensorial properties. Through individual product variables mapped against our ingredient data repository, we can reduce reformulation complexity and minimize the need for panel testing. Our model simplifies multivariable measurements into easy-to-interpret results — accelerating development and enabling brands to meet consumer demand for naturally derived skincare products.  Join us to say goodbye to synthetics, fast!
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Ingredients + Specialties from Univar Solutions: Clean home care and personal care converge

Kristen Mauch, application development specialist for Home Care and Industrial Cleaning at Univar Solutions, discusses how brands are under increasing pressure to deliver cleaning products that are powerful, fast-acting, and aligned with rigorous sustainability expectations. Performance with Purpose, a new formulation kit from Ingredients + Specialties at Univar Solutions, is designed to prove that high-efficacy cleaning and responsible ingredient selection can coexist without compromise. Mauch also highlights how aspects of the beauty industry are increasingly seeping into the home care category. 

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Vietnam’s counterfeit surge sparks stricter cosmetic controls as beauty grows
Vietnamese woman with traditional hat
Authorities in Ho Chi Minh City, Vietnam, have ordered an urgent tightening of oversight on cosmetics. The crackdown comes as the country’s beauty industry expands, and rising cases of counterfeit and unsafe beauty products pose a growing threat to public health. The city’s People’s Committee announced the directive during a meeting focused on the country’s socio-economic performance. Officials at the event highlighted the growing counterfeiting risks linked to the boom in beauty e-commerce and social media sales of cosmetics.
Givaudan launches oxygen-activated fragrance tech for laundry and hair
Woman in active wear tying her hair
Givaudan has launched Scentaurus PolyDoux, a fragrance mechanism that delivers raspberry and powdery vanilla notes for laundry and hair care products, promising longer-lasting scent. The Swiss fragrance and ingredients company designed Scentaurus PolyDoux as a fragrance precursor. The molecule remains stable in a cosmetic or household formula until it comes into contact with oxygen or air humidity, at which point it slowly releases fragrance notes.
Tide unveils eco-friendly laundry tiles ten years after Tide Pods
Tide Evo Tile product photo.
Over a decade after releasing Tide Pods, Tide has launched Tide Evo, a “first-of-its-kind” fiber-based dry detergent tile, as part of its newest laundry product line. The fabric-like product dissolves instantly in cold or hot water and was developed to streamline consumers’ laundry routines.In pursuit of simplifying the laundry process, the Procter & Gamble subsidiary has removed everything but the essential cleaning activities. It has condensed ingredients such as surfactants, enzymes, alkalinity builders, and polymers by 100% in Evo. The tiles are also pre-dosed, eliminating the need to measure washing products per load.
Revieve launches LiveAR to revolutionize skin analysis with emotional connection
Face scanning using AI technology.
Beauty and wellness technology company Revieve has unveiled LiveAR, a real-time skin visualization technology that transforms digital skin analysis from static diagnostics into an interactive experience. Elevating traditional digital skin analysis by bringing clinical results to life, LiveAR allows consumers to see their skin benefits in real time through a virtual try-on.
Unilever and Google Cloud forge five-year alliance for AI-driven growth
A hand going to touch green lights.
Unilever and Google Cloud have entered a five-year partnership to offer the FMCG access to the technology company’s advanced AI, data, platform, and marketing capabilities. Through the collaboration, Unilever can use Google Cloud’s technologies, including its enterprise AI platform, Vertex AI, to build new capabilities in brand discovery, measurement, and AI-augmented marketing. 
Flourishing fertility: Ubiquinol and the rise of precision mitochondrial...
young woman in panties holding flower over her pelvis

Nutrition Insight

A recent review on ubiquinol has revealed that clinicians and formulators are increasingly seeing fertility as a mitochondrial issue, not just a hormonal or structural one. Products targeting mitochondrial performance may lead to fertility outcomes.Researchers argue that this active form of coenzyme Q10 is conditionally essential, as the body may not produce enough ubiquinol during reproductive years and at older ages.
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Health and Beauty
Brain, body & beauty: The rise of cognitive longevity in...
Make Time, a US-based wellness company, aims to close a critical gap in women’s brain health by integrating “brain, body, and beauty” through innovation. The company centers on the idea that to look good, you have to feel good.Consumers increasingly interact with beauty as a holistic ritual. Make Time is tapping into the movement by targeting women’s brain health. The company aims to support cognitive function and help women look and feel good in their bodies. Personal Care Insights sits down with Make Time to discuss the crucial gaps in women’s cognitive care and how brain care innovation can create influential ripple effects for personal care. 
A Honey Pot product being pumped into hands.
Health and Beauty
Why consumers are leaving legacy brands for more...
Consumers are demanding more from the intimate care market, turning away from legacy brands and toward independent players whose messaging more closely aligns with their desire for transparency. This opening in the feminine care category has paved the way for brands like Honey Pot to thrive — allowing the wellness brand to target consumers’ unmet desires. 
A woman with colorful lights all over her.
Tech & Innovation
Beauty’s new battleground? AI and data drive skin care tech...
Beauty has entered a technology race, and cosmetic companies that do not control their own computing power and data risk becoming dependent on those who do. As AI powers product design, manufacturing, and personalization, brands’ technology infrastructure and data now determine whether they can compete in the race. AI is increasingly incorporated into all phases of the cosmetics value chain, but it requires powerful graphics processing units (GPUs) to operate at scale. GPUs are high-powered computer chips that process large amounts of data quickly to train and run AI systems. Governments are now competing to secure priority access to these chips to build large-scale AI factories. 

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Biodegradable beauty boostersFeb2026

Innova Market Insights data indicates a 14% compound annual growth in beauty product launches with biodegradable ingredients between October 2020 and September 2025. Mascara was the top category in th...

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Ocean-derived beauty Feb 2026

According to Innova Market Insights’ Personal Care Trends 2026, marine algae extracts are emerging as a standout botanical active in personal care innovation. The report highlights growing interest in ocean-derived ingredients, reflecting a broader shift toward sustainable, nature-inspired formulations in the industry. 

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Men’s personal care trendsFeb 2026

According to Innova Market Insights’ Personal Care Trends 2026, marine algae extracts are emerging as a standout botanical active in personal care innovation. The report highlights growing interest in ocean-derived ingredients, reflecting a broader shift toward sustainable, nature-inspired formulations in the industry.

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Ingredients + Specialties from Univar Solutions: Clean home care and personal care converge

Kristen Mauch, application development specialist for Home Care and Industrial Cleaning at Univar Solutions, discusses how brands are under increasing pressure to deliver cleaning products that are powerful, fast-acting, and aligned with rigorous sustainability expectations. Performance with...

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Formulating texture in skincare: a data-driven approach to replacing synthetic thickeners
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