Iridescent promotional banner from Kao Chemicals Europe featuring “Pearled Perfection,” advertising Danox Pearl GS with soft pastel swirls and a “Learn more” button
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Oral care blends aesthetics, sensoriality and tech in premiumization wave

Oral care is receiving a makeover as the industry premiumizes and personalizes the segment through Gen Z-tailored launches and dental care that doubles as aesthetic procedures. The segment is garnering attention from personal care industry players for its whitespace in innovation, consumer appeal, and anti-aging applications as brands move to premiumize.Colgate-Palmolive is appealing to Gen-Z sensoriality trends in oral care through the launch of its subsidiary hello’s Whipped Toothpaste line. The line aims to appeal to the generation’s self-expression and identity-driven consumption choices while delivering efficacy.
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Multifunctionality and texture reshape simple summer beauty routines
Summer brings more opportunities for outdoor activities, but with the added outside time comes increased skin exposure to the elements. For summer beauty routines, industry experts point out that the season doesn’t test whether a skin care product works, rather if consumers keep using it once the heat sets in.
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Azitra explores recombinant filaggrin for post-weight-loss skin firmness
Azitra, a biopharmaceutical company, is developing a clinically backed anti-aging ingredient with potential applications for post GLP-1 skin laxity. The ingredient, ATR-COSF, utilizes a novel supernatant formulation that contains an active recombinant human domain of the protein filaggrin (rHDfilaggrin) for cosmetic and skin care applications.Recent ex vivo studies on ATR-COSF demonstrate “promising” applications in treating laxity in defatted skin, indicating potential alignment for use following sudden weight loss. The findings outline areas of formulation for the Staphylococcus epidermidis (S. epidermidis) derived ingredient in precision dermatology, and cosmetic proteins and peptides.
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Mushroom-derived ingredients
Innova Market Insights data shows growth in the use of mushroom ingredients in personal care launches, with a 14% CAGR from July 2021 to June 2026. Skin and hair care products featured the highest use of mushroom ingredients, while body care experienced the fastest growth in innovation. These ingredients are most commonly found in hydrating products, where they provide softening and smoothing benefits.
Foaming antibacterial hand wash with aloe beside a blank pump bottle on a counter, with CAMA PHHC logo.
Automating sleeved bottle packaging without compromising pack design
This article highlights the automation of sleeved bottle packaging, transforming a manual process into a high-speed solution while preserving brand identity and ensuring compatibility with both automated and manual operations.

This Technical Paper is brought to you by Cama Group.
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Consumer Reports: States urged to regulate braiding hair amid federal silence

Consumer Reports found heavy metals in nearly all braiding hair it tested, and volatile organic compounds in every sample. James Rogers, director and head of product safety testing at Consumer Reports, tells Personal Care Insights that no US federal agency clearly regulates the category, leaving labeling claims unchecked. He urges manufacturers to test ingredients and final products. Rogers also expects state rules and consumer spending to eventually drive change.

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Galderma taps lipid science to extend Cetaphil into skinified body care
A woman rubbing lotion on her arm.
Galderma is extending Cetaphil’s Nourishing line into body care with two moisturizers for sensitive skin in the US. Two new products, Nourishing & Hydrating Lotion and Nourishing & Hydrating Cream, bring lipid replenishment and skin barrier claims to the category. The move follows Galderma’s recent facial launch. The company says the performance of Cetaphil Nourishing Oil to Foam Cleanser is what pointed the line toward body care.
Dionis taps goat milk for sensitive skin in debut baby collection
Baby getting face cream in his face
Dionis is entering the baby care category with a debut infant collection — Dionis Baby. The pediatrician-approved line heroes goat milk as its main ingredient, targeting babies, toddlers, and people with sensitive skin. According to Dionis, goat milk contains many vitamins, minerals, proteins, and prebiotics that help soothe and protect delicate skin, such as an infant’s. The company also says it has a pH level very similar to human skin, helping retain the skin’s moisture while fending off irritation.
Cosmogen & Asquan equip biotech beauty brand with refill sun care stick
refill stick
Cosmogen & Asquan has supplied its Stick ReUse to Firn for its Invisible Sun Stick. The refill stick is a patented Cosmogen & Asquan watertight design made from polypropylene (PP) with an aluminum finish. According to the personal care packager, the application saves 56% of plastic with every refill. 
TSG stake in Saltair cements skinified body care as growth engine
Woman in the shower holding a bottle of body wash
Private equity firm TSG Consumer is acquiring a majority stake in Saltair, a skinified body care brand. The move signals that demand for skin care-grade body care has reached a scale that attracts major private equity interest, and market data further indicates this demand is unlikely to plateau. While neither company has disclosed specific financial terms, industry watchers suggest the deal is significant.
ELF and Bubble build beauty collection on Gen Z “cocktailing” trend
Two girls putting on the ELF x Bubble makeup products.
ELF Beauty and Bubble are creating a limited-edition collection shaped by their respective “community-loved holy grails.”According to Piper Sandler’s October 2025 Taking Stock With Teens Survey, ELF and Bubble are both “chart-toppers” among US teens.
ATNi urges food industry to prioritize nutrition for commercial success in...
Woman shopping in an African food market

Nutrition Insight

The Access to Nutrition initiative’s (ATNi) recent webinar explored the main drivers of consumer demands in Africa alongside the role of private-sector strategies and policy frameworks in encouraging the adoption of nutritious diets. Nutrition Insight speaks with the nonprofit to learn how retailers, brands, suppliers, and governments can help improve the food environment in the region.
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The Canada and US flag next to each other.
Policy & regulation news
Canadian cosmetics face 50% US duty as USMCA protection...
US President Donald Trump has announced a 50% tariff on Canadian chemicals, cosmetics, and toiletries. The duties mark the first time trade agreement compliance has failed to shield Canadian personal care goods from US tariffs. What had protected the North American beauty sector from Trump’s slew of tariffs was the United States-Mexico-Canada Agreement (USMCA), known as CUSMA in Canada. However, the recent decision ignores it, impacting cross-border personal care product pricing and supply chains. 
An image saying Monthly Review for July 2026.
Personal Care Insights News
July in review: L’Oréal lands Gucci Beauty, US FDA peptide...
Last month, in personal care industry news, L’Oréal announced plans to take over the 50-year exclusive global license agreement for Gucci Beauty, a year ahead of schedule. Asia’s beauty market advanced. Companies across the region ramped up AI investments, and on the finance side, a US investment firm filed for the first dedicated K-beauty ETF (exchange-traded fund). 
A girl shopping for beauty products.
Policy & regulation news
EU fragrance allergen rules take effect and more than...
The three-year transition period of EU Commission Regulation 2023/1545 closes today, and “natural beauty” positioned brands may face the sharpest consequences. Now, cosmetic products containing any of the 56 fragrance allergens added to Annex III of the regulation cannot be placed on the EU market unless each substance appears individually in the ingredient list when its concentration exceeds 0.001% in leave-on products or 0.01% in rinse-off. 

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Eco-conscious cosmeticsAug2026

Innova Market Insights data indicates that environmental aspects are important to consumers when purchasing beauty & personal care products. New product launches show 15% CAGR for products with et...

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Summer beauty essentials Aug 2026

New product launches show that summer beauty launches focus on sensorial, vacation-inspired scents with fruity, citrus, and gourmand notes. Skin care trends highlight glow-boosting, hydrating formulas designed for heat, humidity, and sun exposure. Hair and body care are moving toward lightweight, multi-use, protective products.

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Mushroom-derived ingredients Aug 2026

Innova Market Insights data shows growth in the use of mushroom ingredients in personal care launches, with a 14% CAGR from July 2021 to June 2026. Skin and hair care products featured the highest use of mushroom ingredients, while body care experienced the fastest growth in innovation. These ingredients are most commonly found in hydrating products, where they provide softening and smoothing benefits.

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Consumer Reports video thumbnail: Stylist braiding purple extensions into a client’s long black hair, with a circular professional headshot inset
Video12:12
Consumer Reports: States urged to regulate braiding hair amid federal silence

Consumer Reports found heavy metals in nearly all braiding hair it tested, and volatile organic compounds in every sample. James Rogers, director and head of product safety testing at Consumer Reports, tells Personal Care Insights that no US federal agency clearly...

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NYSCC Suppliers’ Day 2026: Givaudan highlights PrimalHyal 300 for skin repair
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