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SEPAWA 2026: Home care innovators target sustainability and multifunctionality

Personal care players at the ongoing SEPAWA (Soap, Perfume, Cosmetic, and Detergent Specialists) Congress 2026, in Berlin, Germany (October 14–16) are highlighting multifunctional and sustainability-focused home care innovations.  Ingredient suppliers are coming together at Europe’s largest trade fair for the detergent, cosmetics, and perfumery industries to highlight their advancements in home care that cater to rising ecological demands. The innovations also emphasize multifunctionality as buyers’ desire for formulations that achieve more with fewer ingredients continues to gain momentum. 
An older and a younger woman together.
GLP-1 users and Gen Z steer collagen to skin longevity
Collagen and its anti-aging properties are now expected to work more precisely and under the messaging of longevity. The industry movement is pushed by consumers demanding scientific proof and the rising use of GLP-1 medications. The personal care industry at large is moving from correction to maintenance. Anti-aging claims are turning into well-aging, skin longevity, and resilience. This is broadening the audience from mature consumers to younger adults, building preventative routines, and using collagen to do so. 
Indie beauty person.
Vantage lowers order barriers for indie beauty via The Ingredients Store
Ingredient supplier Vantage has partnered with The Ingredients Store, a UK-based digital ingredients distribution platform, to launch a dedicated Vantage collection online. The partnership offers formulators flexible online ordering, technical support, and access to selected specialty ingredients and natural oils across Europe, the Middle East, and Africa (EMEA).
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Sustainable beauty solutions
Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.
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Who masters the art of multifunctionality? We do.
Multifunctional ingredients are transforming personal care preservation by combining microbial protection with formulation efficiency, natural-origin positioning, skin benefits, sensory enhancement and easier processing. Ashland’s recent launches illustrate how preservative strategies can deliver added value, helping formulators create safer, more transparent, consumer-relevant products with stronger performance and clearer ingredient purpose.

This Technical Paper is brought to you by Ashland.
Azitra video thumbnail: Laboratory researcher handling a sample beside a microscope, with a black-and-white portrait inset in a pink circular frame
Azitra: Functional human filaggrin for barrier support

Azitra co-founder and chief operating officer Travis Whitfill, discusses the company’s development of functional human filaggrin for topical skin care applications. The biotech-designed protein is engineered for stability and skin penetration, helping support the skin barrier, hydration, and pH balance. Whitfill also shares recent ex vivo findings on skin elasticity, plans for clinical testing on fine lines and wrinkles, and the growing role of biotechnology and the skin microbiome in skin care.

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Revieve launches Beauty LLM Suite for AI assistant era
A woman putting on makeup and looking into a phone camera.
Revieve has introduced the Revieve Beauty LLM (large language model) Suite to understand the relationships between people, skin, ingredients, products, routines, behaviors, and brands. General-purpose AI is becoming a key link between people, products, and services. Revieve says the next opportunity lies in connecting the reasoning capabilities of general AI with the depth of specialized personal care expertise. 
Symrise and Lubrizol bet on Singapore for faster Asia innovation
Buildings in Singapore.
Singapore is becoming a key innovation hub for the personal care industry, with major suppliers expanding their regional R&D and creative capabilities in the city-state. Symrise and Lubrizol are the latest to strengthen their Singapore presence, aiming to speed up customer collaboration and deliver solutions tailored to fast-growing Asian markets. Symrise has opened a Scent Creative Center in Singapore, advancing its business and growth strategy in Asia. As part of a multi-phased cross-business expansion in the island city-state, the center translates the One Symrise strategy into tangible customer value: faster collaboration and differentiated fragrance solutions around how consumers experience products in everyday life. 
Bluemercury revamps Lune+Aster to make luxury beauty “uncomplicated”
Girls both wearing pink lipstick.
Bluemercury, a US-based luxury beauty retailer, has revealed that its proprietary makeup brand Lune+Aster is undergoing an identity evolution and will introduce arange of versatile color products for lips, cheeks, and eyes.  
LVMH beauty sales hold steady in Q3 as Sephora drives retail growth
A phone that says LVMH on it.
LVMH (Moët Hennessy Louis Vuitton) has reported organic growth in its Perfumes & Cosmetics business and Selective Retailing, led by Sephora, in Q3 2026. Perfumes & Cosmetics was stable on an organic basis in the first nine months of 2026. The company says it maintains a highly selective distribution and that its historic brands performed well. 
Fine fragrances boost Givaudan beauty sales
woman holding fragrance bottle
Givaudan’s organic sales outpaced market expectations by almost twofold in Q3. The company’s like-for-like sales grew 8.6% in the quarter, compared to analyst expectations of 4.7%.  The fragrance and flavor giant’s figures were propelled by a surge in sales of scents for luxury perfumes. 
CPHI Milan 2026 review: Pharma standards and GLP-1 trends reshape...
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Nutrition Insight

Nutraceuticals are increasingly sought out by the pharmaceutical industry. This demand is raising the bar for ingredients — nutrition companies are increasingly investing in the science behind their products to better support consumers’ health targets. Although nutrition approaches are disease-preventative, and pharma solutions aim to cure, exhibitors at CPHI Milan 2026 told Nutrition Insight that the divide between the two fields is closing. 
Highlighted features
The outside of a Boots store with people walking by.
Business News
Breaking news: Boots sold to Weston family’s Wittington...
Boots has been sold to Wittington Investments for US$8.9 billion. The purchase includes assumed debt. Wittington will acquire Boots’ retail operations in the UK and Ireland, Boots Opticians, No7 Beauty Company, and its Thailand and franchised businesses. 
A man putting on makeup.
Business News
L’Oréal reportedly weighs talc liability exit as lawmakers...
L’Oréal US has reportedly hired restructuring advisers to explore how to mitigate mounting legal liabilities relating to the use of talc and other chemical ingredients in some of its cosmetics. The alleged move comes shortly after Revlon faced questions by US lawmakers over adequate talc testing of its products. 
Dashboard of Pinterest homepage with pictures of women and beauty products
Health and Beauty
Pinterest tracks beauty shift from trend-following to...
Pinterest has released its first-ever Beauty Trend Report, identifying that consumers are making hyper-personal edits to beauty trends instead of copying them beat for beat. The findings point to an opportunity for brands to invest in modular, customizable, and multifunctional innovations. Pinterest says that searches on the platform are increasingly specific — “not just a red manicure, but a dark-red cat-eye manicure.”

Personal care focus

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Anti-aging collagen solutionsOct2026

Innova Market Insights data shows that consumers worldwide are increasingly interested in collagen as part of their diet, with aging-related concerns emerging as an important area of focus. Reflecting...

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Biocell Collagen

Product innovation

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Circular beauty advances Oct 2026

Innova Market Insights data indicates a +56% CAGR in personal care launches with circular claims from July 2021 to June 2026. Innovation is increasingly focused on reducing environmental impact through recycled, recyclable, and refillable packaging, as well as the use of upcycled and renewable ingredients. These approaches highlight how circularity is becoming an increasingly visible part of product development across skin care, hair care, and body care.

Trend analysis

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Sustainable beauty solutionsOct 2026

Innova Market Insights data indicates that new personal care launches with sustainable claims grew at a +31% CAGR from July 2021 to June 2026. While cruelty-free remains a key consumer marker of sustainable beauty, innovation is expanding into areas such as sustainable oils, 2-in-1 formats, recycled materials, and reef- and ocean-friendly solutions.

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Azitra video thumbnail: Laboratory researcher handling a sample beside a microscope, with a black-and-white portrait inset in a pink circular frame
Video07:54
Azitra: Functional human filaggrin for barrier support

Azitra co-founder and chief operating officer Travis Whitfill, discusses the company’s development of functional human filaggrin for topical skin care applications. The biotech-designed protein is engineered for stability and skin penetration, helping support the skin barrier, hydration, and pH...

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