Fine fragrances innovation
Jul 2024
ABSTRACT
Innova Market Insights data indicates that global launches of fine fragrances are on the rise, with a +23% year-over-year growth from April 2022 to March 2024. From April 2023 to March 2024, Fragrances for women led NPD, accounting for 54% of the launches. Linalool emerged as the leading ingredient... More 
TOP 3 SUB-CATEGORIES
- Fragrances for Women
- Fragrances Unisex
- Fragrances for Men
TRENDING
TRENDING
UP
UP
Global (Excluding Russia)
REGION
ANALYZED
ANALYZED
+23%
2024 VS 2022
INGREDIENTS ANALYZED
Beauty & Personal care launches only;
Linalool
Linalool
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+23% (2024 vs 2022)
TOP COMPANY
Coty
TOP CATEGORY
Fragrances
TOP INGREDIENTS
Linalool
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2024 vs 2022
+23% (2024 vs 2022)
TOP COMPANY
Coty
TOP CATEGORY
Fragrances
TOP INGREDIENTS
Linalool
REGION ANALYZED
Global (Excluding Russia)
DATE ANALYZED
2024 vs 2022
Source: Innova Market Insights
Previous Ingredient Analysis on PersonalCareInsights.com
Innova Market Insights data indicates that the global trend of natural and organic claims in personal care product launches is surging, with a 60% year-over-year growth from April 2022 to March 2024. Skin care led the way, representing 29% of these launches between April 2023 and March 2024. Natural and organic claims were also highly prominent in shower products.
Innova Market Insights data indicates that global deodorant launches rose, showing a 4% year-over-year growth from April 2022 to March 2024. Deodorant Sprays lead the NPD, making up 45% of launches from April 2023 to March 2024. Linalool is the most used ingredient in 48% of these products. Top positioning claims include Long Lasting (81%), Anti-Perspirant (72%) and Alcohol-Free (36%).
Oral care innovation
Jun 2024
Innova Market Insights data indicates oral care launches are increasing globally, featuring a +30% year-over-year growth when comparing Oct 2021 – Sept 2022 vs. Oct 2022 – Sept 2023. Toothpaste was the leading sub-category of these launches, and Long-lasting was the top positioning.
