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Sustainable cosmetics

1 Mar 2024
Key TakeoutsCategoriesPositioningsIngredients
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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

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Sustainable Packaging Solutions

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Innova Market Insights reports a 27% annual growth in ethical packaging claims for personal care launches (April 2019 to March 2024). Hair Care comprised 23% of launches, with 27% using bottle packaging.

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Skin microbiome booster

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Innova Market Insights data indicates a global boost in microbiome claims for personal care launches. From April 2019 to March 2024, there was 52% growth, with Europe attributing 69% of these launches. Forty-one percent of new product launches with microbiome claims were in skin care, but there is a surge of growth of microbiome claims in sun care.

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