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Healthy aging

Aug 2024

Innova Market Insights data indicates that personal care launches with anti-aging claims experienced a 2% average annual growth rate between April 2019 and March 2024. Facial/Neck Moisturizers accounted for 43% of these launches. The top positionings of anti-aging Personal Care launches were Moisturizing & Hydrating, Reduces Fine Lines/Wrinkles and Brightening/Illuminating.

Skin Chemists
Som Skin
Image Skincare
The Ordinary
Apis Professional
Milaganics
Dr.Reborn
Drunk Elephant
Aew
Nacomi

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Skin Chemists Youth Series Facial Serum: Retinol (Austria)

  • This facial serum is enriched with the super ingredient retinol, which consists of pure vitamin A and is used for its amazing anti-aging effect. It can help to visibly reduce fine lines and wrinkles and make the skin firmer and more elastic. 
  • The lightweight formula combines retinol with moisturizing hyaluronic acid, reducing puffiness and making the skin appear plumper and fuller. It works deep down and ensures the skin can be intensively hydrated, nourished and repaired.
  • It comes in a 30 ml plastic tube squeezable in a carton folded box.      
Innova Market Insights data indicates from April 2023 to March 2024, 30% of Personal Care product launches featuring an autumn-related claim were in the Hand, Bath & Shower category, particularly in Body Lotions, Moisturizers and Oils. Additionally, there has been a 44% increase in Skin Care launches with autumn claims from April 2019 to March 2024, with facial treatments showing rapid growth.
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Brands are developing multifunctional cosmetic products to align with minimalist routines. According to Innova Market Insights, 20% of consumers globally say multifunctional products appeal to them. Since the post-pandemic grind and driven by fast-paced lifestyles, consumers are now looking for 2-in-1 and multifunctional makeup products with higher degrees of usage convenience to minimize the time of their daily makeup routines.  
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Summer is approaching, and the personal care industry is responding with a wave of summer care products designed to meet the season's unique demands. From advanced sunscreens with broad-spectrum protection to lightweight, hydrating moisturizers in eco-friendly packaging or convenient format, this season’s NPDs are embracing practices to keep skin healthy, radiant and protected throughout the summer months. 
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According to Innova Market Insights, brands explore cutting-edge technology with AI and the metaverse to create engaging consumer innovations. AI is transforming beauty, with 76% of consumers emphasizing the importance of makeup products tailored to their skin type. Beauty brands also include digital influences in their product development. This also aligns with nearly half of global consumers believing that new ingredients and technologies enhance the effectiveness of personal care products.
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Innova Market Insights data indicates consumer interest in natural ingredients for personal care products continues to be impactful, with Skin Care emerging as the top category for botanical/herbal product launches. However, claims of botanical/herbal attributes are also gaining ground in the Shaving & Depilatory and Oral Care categories. Ginger and ginseng root are among the fastest-growing botanical ingredients in personal care.
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Consumers are paying more attention to the beauty-from-within aspect of personal care. Innova Market Insights data indicates a 21% average annual growth in the Hair, Skin & Nail supplement launches globally from Apr 2019 to Mar 2024. Various ingredients for skin benefits are growing, such as vitamin D2, phytosterols and wheatgrass.
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