Scentmate by dsm-firmenich, a digital platform driving industry fragrance innovation, has identified that three olfactory scents — fruit, vanilla, and magnolia — will influence the fine fragrance market this spring and summer. The report highlights key consumer insights driving these scent trends. According to Scentmate, women continue to be the largest consumers of fragrance (62.85%), with men and Generation Z emerging as influential demographics. The platform also reports that 83% of Gen Z individuals use fragrance regularly, positioning them as a core audience for future fragrance development.
