01 Oct 2021 --- The pandemic gave significant rise to e-commerce which is now evolving to include social commerce and 3D e-commerce. Recognizing this, Lancôme has unveiled a virtual UK pop-up store powered by ByondXR, which promises to boost consumer engagement to new heights. PersonalCareInsights speaks with ByondXR CEO, Noam Levavi, who discusses the potential of extended reality (XR) technology in promoting brand engagement.
