03 Sep 2024 --- H&M Beauty launches two Swedish flagship stores, which offer the full range of its makeup line, new fragrance collection and over 80 global and Scandinavian beauty brands. “We’re thrilled to unveil our new beauty destination — an even stronger assortment with premium brands that perfectly complement our fashion offer and unleash self-expression for all,” says Cathrine Wigzell, general manager at H&M Beauty.