2M Sustainable Packaging Technologies (2M SPT) has secured an Innovate UK Smart Grant to develop FlexSea’s red seaweed-derived biomaterial. This is a solution designed to change personal care packaging with eco-friendly alternatives to traditional fossil-based plastics. The initiative, led by 2M SPT, aims to introduce a fully recyclable and compostable packaging option for skin care brands. In partnership with WMG, a department for collaboration between academia and the public and private sectors at the University of Warwick, UK, the project will leverage engineering and plastic processing expertise to develop a commercially viable and sustainable packaging format.