03 Jan 2023 --- Amorepacific’s luxury skincare brand Sulwhasoo is launching a limited edition First Care Activating Serum (Yoonjo Essence) in celebration of 2023 – “the Year of the Rabbit” in the Chinese zodiac. The product is encased in a bottle featuring the folk painting Baeknapdo, epitomizing Korean beauty as a motif, and a rabbit-shaped special cardboard box by Jihambo, Sulwhasoo’s packaging service.