24 Sep 2024 --- In the beauty realm, functional fungi retain the same allure cultivated over thousands of years in traditional medicine fields, with contemporary research spotlighting their applicability in potent cosmeceuticals. Personal Care Insights delves into the latest formulation applications for mushrooms cultivated for hydration, wound healing and anti-inflammatory benefits. Innova Market Insights data indicates that the use of mushrooms in Beauty & Personal Care launches witnessed 49% average annual growth between April 2019 and March 2024. From April 2023 to March 2024, Europe was the leading region for these launches.