27 Feb 2024 --- The climate is a key focus with many skin care companies creating solutions to protect skin from pollution and damaging UV rays. Innova Market Insights data suggests that anti-pollution personal care and beauty launches are thriving, with a 4% average annual compound growth from October 2018 to September 2023. Most of these launches were in Face/Body Cosmetics. The data indicates anti-pollution claims were most often used alongside Moisturizing and Hydrating claims.
