Ariana Grande expands into the industry with body care line launch at Ulta Beauty

23 Aug 2022 --- US singer-songwriter Ariana Grande is unveiling her body care range, God is a Woman Body Line, in partnership with Ulta Beauty. The body care range is formulated to meet the standards of the retailers’ Conscious Beauty Program and is made with clean, vegan and cruelty-free ingredients.

“My favorite part of my routine includes exfoliating with the body scrub and finishing with the hydrating lotion or body oil. I am pleased with this line and particularly with the scrub since it’s all about nourishing and caring for your skin,” shares Grande.

God is a Woman Body Line is available at Ulta Beauty exclusively.What’s included?
The God is a Woman Body Line includes a skin-softening Body Scrub Soufflé, a rich and soothing Luxurious Body Oil, a multi-purpose Hand and Body Cream and a Deluxe Travel Spray.

Formulated with organic ingredients, including coconut oil and shea butter, the scrub soufflé is salt-based to provide gentle exfoliation, followed by the body oil.

The skin-softening body oil is formulated with essential acids to help nourish skin and lock in moisture. The oil is expected to leave skin with an alluring, healthy glow and a lasting aroma of the God is a Woman fragrance.

The third product in the body care range, Hand and Body Cream, is made of quick-absorbing, lightweight argan oil that deeply hydrates and soothes the skin.

Celebs enter into beauty
Recently, JLo Beauty, a line of science-rooted skincare founded by entertainer Jennifer Lopez, announced its category expansion with the launch of body care products branded JLo Body.

“Consumers give all this care and attention to the skin on their face but sometimes neglect the body. It was important for me to create a skincare routine for the body to address its specific and tailored needs,” Lopez says.

Singer-songwriter and actor Joe Jonas partnered with Merz Aesthetics to promote the company’s Xeomin (incobotulinumtoxinA) anti-wrinkle product. This move marks Jonas’ first collaboration with an aesthetics company and will result in Xeomin’s “beauty on your terms” campaign.

Additionally, singer-songwriter Halsey introduced a range of cream blush balm products called Cheek Freak as part of the celebrity’s vegan cosmetic line, About-Face. Touted to give “an enviable rush of color to the skin,” the products are all inspired by what Halsey calls the “flushed glow” of infatuation.

Keys Soulcare – by American musician Alicia Keys and dermatologist Dr. Renée Snyder – unveiled its first SPF skincare product as a daily, broad-spectrum moisturizer at the beginning of August.

Protect Your Light, available in SPF 30, is marketed as a dermatologist-developed, clean, non-comedogenic, vegan and cruelty-free formula that protects and hydrates “without leaving a white cast.”

Researchers at Esa Unggul University, Indonesia, conducted a study with 165 respondents to explain the celebrity attractiveness, credibility and brand attitude effect on consumers’ purchase intentions on skincare products.

They found that skincare celebrity endorsers’ attractiveness can increase consumer purchase intentions, and their credibility can increase positive brand attitudes. Also, positive brand attitudes boost purchase intentions.

By Radhika Sikaria

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