16 Aug 2024 --- Gen Z’s strong purchasing power has retailers catering to the demands of younger shoppers. This demographic is carving out a distinct niche in beauty, and retailers such as Ulta Beauty are taking notice. We look at Unidays and Innova Market Insights research with students heading back to school and Ulta Beauty’s brighter prospects as it attracts one of the world’s most successful investors, Warren Buffett.
