07 Jun 2024 --- Bath & Body Works is collaborating with Accenture to “modernize, transform and simplify” its core digital and technology platforms through a newly launched multi-year program. The initiative leverages the latest technologies in digital, MarTech, AI and generative AI to drive growth. Bath & Body Works will create “new and innovative” capabilities, such as a digital Fragrance Finder and a gen AI-powered conversational experience, to help customers find the perfect fragrance tailored to their individual preferences.
