07 Aug 2024 --- Women’s sports are experiencing a record year with more interest and recognition than ever before, prompting beauty brand and athlete collaborations to capitalize on the momentum. Deloitte predicts that this year, for the first time, women’s elite sports will generate revenue surpassing US$1 billion — a 300% increase from the industry’s evaluation in 2021. This record-breaking number intrigues beauty brands to collaborate with and highlight female athletes this Olympic season.
