03 Nov 2022 --- Digital technology is spreading its network to the beauty and cosmetics industry in more ways than just e-commerce. PersonalCareInsights speaks to Perfect Corp., Revieve and SharpEnd to log into the expanding beauty metaverse, which is powered by artificial intelligence (AI), augmented reality (AR) and near-field communication (NFC) technologies.“There is now a huge demand for technologically driven services in beauty. The COVID-19 pandemic has played a huge part in this acceleration as consumers turned to brand digital channels during the height of the pandemic for product advice and inspiration,” Alice Chang, CEO and founder at Perfect Corp., tells us.
