05 Feb 2024 --- Active ingredients continue to shine for the personal care and beauty sector as companies innovate with an eye on sustainability while tried-and-true formulations remain relevant amid consumer demand for efficacy. In this special report, Lu Ann Williams, co-founder and global insights director of innovation at Innova Market Insights, talks to Personal Care Insights about the heightened demand for skin care products that contain “it” ingredients to deliver long-lasting results.