dsm-firmenich will reveal a collection of six fragrances next week at Beauty World 2024 in Dubai, UAE. The “bespoke” scents were designed around this year’s trade show theme, “Scented Flows – An Ode to Water.” The company’s booth will feature a scented fountain installation called “Eau Fraiche,” which debuted in France during Paris Design Week. Created by French artists Alexandre Helwani and Lucas Huillet in collaboration with dsm-firmenich perfumers, the creation is infused with a fragrance specially designed to simulate the sensation of freshness.