16 Aug 2022 --- Maëlys is entering a retail partnership with Ulta Beauty, following “record-breaking” direct-to-consumer growth within the body care category. Maëlys’ products are now available in all Ulta’s physical stores and its virtual spaces. As a result of the brand’s direct-to-consumer business’ success, this relationship is the beginning of its omnichannel development. It is also the first strategic move for the company to evolve in important areas where its direct-to-consumer business and client demand have shown to be successful.
