Bunnies Bum Crèmeo has launched hemorrhoidal and pain management products to “take the shame out” of treatments for anal discomfort. The new brand designs the soothing and numbing creams for consumers suffering from hemorrhoids, muscle soreness and other skin conditions. Bunnies Bum Crème, under the pain relief company FloCal, was co-developed by Jonathan Mills, a marine veteran with “front-line experience working through discomfort.” The creams target anorectal conditions, but they are also used by tattoo artists, e-sports and field athletes and as a sexual lubricant.