08 Aug 2024 --- A new study names CeraVe as the most searched skin care brand in the UK. Conducted by beauty and wellness marketplace Fresha, the study used Google Keyword Planner data on average monthly searches for over 50 well-known and popular brands of skin care. These were then cross-referenced with a series of keywords regarding products, such as “cream” and “serum,” to find out which specific products are the most searched by Britons.