20 Jun 2024 --- Galderma’s Cetaphil encourages men to embrace skin care with its latest digital campaign. #MadeForPhil features two videos on Cetaphil’s social channels, the “Ceta Six Pack” and the “CetaGrill,” which integrate skin care into everyday routines with humor. According to an online poll, men’s skin care usage grows alongside their desire to keep it to themselves. #MadeForPhil aims to help men participate openly in self-care to promote the idea that “modern masculinity is diverse and varied.”
