31 Mar 2023 --- Using white biotechnology, Givaudan Active Beauty has launched PrimalHyal Hydra[+], a new cationic hyaluronic acid (HA), which was also showcased yesterday at In-cosmetics Global, Barcelona, Spain, where PersonalCareInsights reported live from the show floor. The new ingredient is touted to “outperform” the hydration benefits of standard HA by at least a factor of two – making it applicable to rinse-off and leave-on applications.
