19 Aug 2024 --- Chloé is set to make waves in the fragrance industry with the launch of its new perfume, L’Eau de Parfum Intense. Beauty Inc. lists the perfume as the brand’s most significant release since 2008, with a bold reinterpretation of the signature Chloé fragrance. The company believes the new perfume embodies the “free femininity” of its founder, Gaby Aghion.