31 May 2024 --- Global cosmetics giant Clarins says it wants to ensure customers get around-the-clock attention, so it launched Clara, the “very first generative AI-powered customer care bot in the prestige beauty industry.” The bot is live on Clarins’ American website and offers live consultations, beauty classrooms, live streaming and customer care services. It leverages Clarins’ proprietary data, including predefined customer care questions and product training content from its beauty coaches.
