27 Mar 2023 --- A new classification system that leverages optical microscopy to study unique hair properties may soon help consumers pick products most suitable for their hair type. To create this guide, a team of researchers led by Michelle Gaines, assistant professor at Spelman College, US, has investigated underrepresented hair textures to streamline consumers’ hair care shopping experience and achieve more consistent results. As an African American woman, Gaines was confused about what products worked best for her reportedly under-researched hair texture. Her team measured the mechanical properties of wavy, curly and kinky hairs with a texture analyzer and a dynamic mechanical analyzer.