30 May 2024 --- CleanHub’s recent survey of 500 Americans examines the popular clean beauty movement, revealing consumer attitudes to sustainable cosmetics, beauty waste and key trends shaping markets in the third quarter of 2023. The organization aims to end the “plastic problem” and explains that clean beauty refers to sustainable, safe and non-toxic cosmetic and skin care products. Consumers expect brands in this sector to be transparent about ingredients and commit to environmental responsibility.
