29 Mar 2024 --- With a new “clean fragrance” launch, beauty brand Beautycounter intends to close what is known as the “fragrance loophole,” a legal provision dating back to the 1970s that allows companies to legally hide dozens to hundreds of ingredients used to make a scent under generic listings such as “fragrance” or “parfum.” Beautycounter’s Clean Eau De Parfum collection consists of five fragrances: Miles Away, Sun Spill, Hyper Rose, Second Skin and Pacific Dreams.
