14 Aug 2023 --- After nearly a decade since her first fragrance, Ari, Ariana Grande has unveiled her latest perfume, Cloud Pink, in collaboration with perfumers at the Firmenich fragrance house. Debuting on the Ulta platform, the product is described as “ethereal and modern,” and is “inspired by Ariana’s magnetic optimism and confidence.” The campaign is deemed Grande’s “most personal yet, brilliantly showcasing Grande’s evolution as an artist and woman.”