22 Jun 2020 --- Givaudan Active Beauty, the cosmetic arm of Givaudan, has unveiled Koffee’Up, a science-backed premium coffee oil, crafted using upcycling techniques. The ingredient is hailed as the “new argan oil” for the beauty industry, due to its “myriad of facial skin care benefits” such as hydration, protection and anti-aging. The elixir has been developed in collaboration with Danish start-up company Kaffe Bueno and is touted as being all-natural. Furthermore, Givaudan highlights the product’s eco-conscious profile as it is the result of upcycled coffee grounds.
