08 Dec 2022 --- As Pantone sets a vibrant hue for 2023 with the Color of the Year Viva Magenta 18-1750, symbolizing vim and vigor, PersonalCareInsights catches up with Givaudan and Firmenich on how the shade will influence future NPD. While Firmenich has created a magenta-inspired perfume in partnership with Pantone, Givaudan hints at primary colors to make a splash for the coming year.
