The British Beauty Council is launching The Great British Beauty Clean Up led by its Sustainable Beauty Coalition in a bid to shrink the amount of waste produced by the beauty industry. The initiative, coinciding with Waste Week, will collaborate with retailers, beauty brands, and small business owners to reduce landfill waste produced from packaging and deliver consumers the tools to take action on recycling, reusing, and refilling their empty products. Millie Kendall OBE (Order of the British Empire), CEO of the British Beauty Council tells Personal Care Insights: “The beauty industry provides so much joy and self-confidence and is a source of expression for so many people but this should not come at the cost of the planet. The Sustainable Beauty Coalition has spearheaded the industry to reduce our industry’s impact on the planet and its new campaign is specifically designed to reduce the amount of beauty empties that end up in landfill.”
