30 Aug 2024 --- Coty expands its Mexx brand with the Mexx Scenting Experience collection of fragrance and body care products based on “mood-boosting” and vegan scents engineered by perfumers to “awaken your senses to experience the now.” “Neurocosmetics” are trending this year, giving brands an opportunity to play with fragrance alongside specific textural or packaging elements that cater to stimulating wellness multisensory. This month has seen trend-savvy brands — such as influencer Jake Paul’s W deodorant launch and Valentino’s “mood-boosting lipstick” — predominantly driving activity in this space.
