17 Jul 2024 --- Coty launches its cosmetics brand, Max Factor, in India through a partnership with retailer House of Beauty. The American multinational beauty company also recruits actress Priyanka Chopra as a brand ambassador. Coty Southeast Asia and India’s managing director, Kristina Strunz, says: “Max Factor is entering a new era of exciting growth in India. We are thrilled to bring our best-selling products to the Indian market, with Priyanka Chopra Jonas leading the charge as our global brand ambassador.”
