25 Jul 2024 --- Cover FX’s “Ms. Irrelevant” brand campaign highlights “often overlooked” athletes and reintroduces its Total Cover Cream Foundation, which it says is now clinically proven to be sweat-proof. The campaign is named after “Mr. Irrelevant,” the last pick of the National Football League draft. Cover FX unveiled a video featuring all three athletes applying the Total Cream Cover Foundation and sweating, demonstrating how it holds up against perspiration.
