02 Apr 2024 --- The cosmetics industry is witnessing a surge in cruelty-free products, particularly in Europe, where consumer demand for ethical beauty options is rising. Personal Care Insights explores the latest innovations aimed at eliminating animal testing for chemicals, including artificial skin models and metabolomics for safety assessments. Innova Market Insights data indicates global cosmetic launches with cruelty-free claims witnessed a 17% CAGR between October 2018 and September 2023. Europe was the frontrunner, with one out of two cosmetic launches with a cruelty-free claim.