01 Sep 2022 --- A report by Yale University’s Anja Nikolova shows a growing trend in post-consumer recycled (PCR) materials, lightweight packaging and bio-based materials as environmentally sustainable alternatives to conventional packaging in the personal care industry. Additionally, refillability, compostability, paper-based and package-free options also make their mark.The report details that brands frequently struggle to strike a balance between design and environmental sustainability. It examines a few best practices from companies that manufacture cosmetics and personal care products that are optimized for both package appeal and sustainability in the consumer market.