23 May 2024 --- Fragrance and nutrition provider dsm-firmenich inaugurates this year’s Mind Nose Matter exhibition, showcasing its scent innovations, research and perfumers. The “momentum” theme focuses on how sources of pain and pleasure coexist in a consumer’s journey and explores olfactory friction. According to reports, the exhibition is designed to identify trends in the fragrance industry and reveal what is shaping consumer culture. The company will then translate the trends into concepts for its clients.