Fragrance company Each and Every has announced a brand identity revamp and an expansion into Ulta Beauty stores across the US starting in March this year. The revamp includes a collection of seven deodorants that use natural ingredients and are free from aluminum, parabens, and synthetic fragrances. The deodorant collection will be available on Ulta’s website, the company’s website, and  Amazon starting today. In March, it will be rolled out at 1,255 Ulta brick-and-mortar stores nationwide.