E.L.F. Cosmetics has become the first beauty sponsor of the largest high school girls’ wrestling competition in the US, reflecting its brand ethos of disrupting societal norms that exclude girls from the sport. This year marked the sixth year of The Wonder Women of Wrestling Varsity Tournament, with 700 athletes from 83 teams and 3,000 spectators for 1,300 matches over two days. “Participation in the sport is exploding thanks to girls embracing a space traditionally dominated by boys,” says the cosmetics brand.
